Bid, Tender and Sales-Proposal Writing

Emphasis Training Limited
Course summary
1 day
495 GBP excl. VAT
Professional Training
Next available date: We run this course remotely. Get in touch for more details. - Online courses
Course Dates
Enquire for more information  (English)
495 GBP
City of London
Enquire for more information  (English)
495 GBP
Online courses
We run this course remotely. Get in touch for more details.  (English)
495 GBP
Online delivery option may be available - Please contact provider  (English)
495 GBP

Course description

Bid, tender and sales-proposal writing – open course in London or Birmingham, or run remotely

This bid, tender and sales-proposal writing course goes through the entire writing process for sales-related documents. The course will improve your sales-writing skills with practical techniques for making your documents organised and persuasive.

Writing quality bids, tenders and sales proposals can do wonders for winning new business. Yet, it is often neglected and seen as an obstacle to productivity. Rather, a planned, well-written proposal can actually help a sale with little additional effort.

Throughout the day, delegates will have the opportunity to improve their own bid, tender and sales-proposal writing skills with tips and techniques on setting a clear objective, building rapport, writing confidently and persuasively, making the most of layout, graphics, executive summaries and more. With practice and an interactive learning approach, participants can be sure that they will complete this course having improved their skills. 

Before the course, delegates will submit a writing sample for analysis, allowing Emphasis to map out their strengths and weaknesses (confidentially, of course). With new awareness, delegates will be able to focus on their weak spots and maximise opportunity for improvement. Beyond the course, delegates will have access to post-course support via the Emphasis Training helpline.

Suitability - Who should attend?

This open course is best suited to individuals and professionals who are involved in the bid-writing process, whether it be proposals, competitive bids or other sales documents. No previous experience required.

Outcome / Qualification etc.

Upon completion of this course, you will be able to write bids, tenders and sales proposals that win you new business and maximise your sales performance.

Training Course Content

This training programme will include the following topics:

  • Setting a clear objective
  • Building a persuasive structure
  • Getting the key sales messages across
  • Focusing on the 'win themes'
  • Executive summaries to sell to decision-makers
  • Writing persuasively at all times
  • Managing multiple contributions to the bid-writing process
  • Choosing an appropriate style for tenders, sales letters or proposals
  • Addressing the client's or prospect's needs
  • Establishing and building rapport
  • Writing confidently and clearly, for impact
  • Constructing sound, clear sentences
  • Ensuring your grammar and punctuation don't let you down
  • Choosing a clear, consistent layout
  • Using graphics to draw clients into the sales document
  • Focusing on relationship building and speeding up the sale

Why choose Emphasis Training Limited

Running tailored training and consultancy since 1998

More than 60,000 delegates from 6,000 organisations worldwide

Delegates rate our training 9/10, with an average NPS rating of 64


The cost of this course is £495 + VAT per delegate.

Included in course fees

  • Pre-course writing analysis and tailored individual feedback on the day
  • Course workbook and materials
  • A 64-page guide to better writing
  • Post-course support

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About provider

Emphasis Training

Emphasis Training – business-writing training and consultancy trusted by over 6,000 organisations and 60,000 delegates worldwide.

With over 20 years of experience delivering business-writing and communication-skills training, Emphasis has built an unrivalled reputation, reaching over 60,000 satisfied delegates across the globe. Today, everyone from individuals to entire companies can learn effective business writing and communication skills...

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Contact info

Emphasis Training Limited

130 Queen's Road
BN1 3WB Brighton East Sussex

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Average rating 4.8

Based on 20 reviews

R. Brown
I thoroughly enjoyed the course. It was packed with good ideas and I came away feeling more confident in myself then I did at the beginning of the day.
E. Demetrious
Wendy was a great teacher and keeps it very fun! I learnt so much and I would love to go on another course taught by Wendy. Thank you for your enthusiasm.
J. Luyten
It opened my mind to how I write to influence a reader.
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