Writing for the Web

Emphasis Training Limited
Course summary
1 day
Full time
Corporate Training for Teams
Next available date: Enquire about booking live virtual training for your team - Online courses
Course Dates
Online courses
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United Kingdom
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Course description

Writing for the Web – in-house course for teams and companies

This in-house writing for the web course covers best practice in writing and editing web copy. The course can be tailored to each team or organisation's main type of written content and provides practical techniques for improving readability and impact.

There is a distinct difference between web copy and traditional writing. With limitless access to information on the internet, savvy internet users will spend approximately 3 seconds on a web page before deciding to remain or click through to another. A business website requires functional, web-appropriate copy in order to bring measurable benefit to a business.

Writing for the web is all about attracting the reader's attention and keeping it. This course includes a pre-course assessment of participants' writing samples to identify strengths and weaknesses. Guidelines and tricks for writing online content will be included and examples are tailored to the types of pages and content that delegates actually write. 

The course uses practical, small writing-groups to teach how to write with a visitor-focused style, hypertext links and best practice in SEO.

Suitability - Who should attend?

This course is ideal for teams that produce and deal with web content. Specifically, editors, webmasters, administrators, writers, technicians and designers may find this course useful. This course is highly customisable and delegates of all writing capacities are welcome.

Outcome / Qualification etc.

Upon completing this web-writing course, delegates will understand how to:

  • make an impact (with winning headlines)
  • put key information first
  • build a logical structure for webpages
  • make the most of links
  • improve their webpages' readability – choosing words that make a difference
  • use the active voice
  • improve SEO (search engine optimisation)
  • use correct grammar and punctuation.

Training Course Content

The content of this course is tailored to the specific needs and style of each team or company. Typical course content may include these modules: 

  • Making an impact – grabbing readers' attention
  • Visitor focus – creating reader-driven content
  • Information islands – giving each section and page a logical structure
  • Making the most of hypertexts
  • Keeping people reading by making content 'flow'
  • Maximum readability – choosing words that make a difference
  • Using punctuation logically and helpfully
  • Maintaining credibility – avoiding grammar traps

Why choose Emphasis Training Limited

Running tailored training and consultancy since 1998

More than 60,000 delegates from 6,000 organisations worldwide

Delegates rate our training 9/10, with an average NPS rating of 64


Emphasis Training in-house training programmes provide teams and companies with training solutions that are both customisable and cost-effective. Depending on the number of participants and specific requirements, course fees will vary. 

Included in course fees

  • Individual pre-course analysis of a writing sample
  • Post-course writing support

*This training programme is suitable for groups of 4 or more delegates. 

About provider

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Emphasis Training – business-writing training and consultancy trusted by over 6,000 organisations and 60,000 delegates worldwide.

With over 20 years of experience delivering business-writing and communication-skills training, Emphasis has built an unrivalled reputation, reaching over 60,000 satisfied delegates across the globe. Today, everyone from individuals to entire companies can learn effective business writing and communication skills...

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Contact info

Emphasis Training Limited

Emphasis, 1 Amber House
St John's Road
BN3 2EZ Hove East Sussex

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Average rating 5

Based on 3 reviews.

Louise H
Emma is a credit to you. She was a most engaging and knowledgeable course leader. She is passionate about her subject, and this is infectious.
Jane W
I found the course really interesting and engaging. I feel much more confident about writing the new web content.
Fergal Cooney
Excellent course. My compliments on putting together such a fresh approach to a course on what could have been a dry topic.
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