Writing Inspiring Thought Leadership Articles

Emphasis Training Limited
Course summary
1 day
Online courses
Next available date: Enquire about booking live virtual training for your team - Online courses
Corporate Training for Teams

Course description

Writing Inspiring Thought Leadership Articles

An effective thought leadership content strategy can position you as an authority in your field, build your reputation, win business and even influence other business leaders – and the future of your industry. Of course, strategy alone is not enough: smart, powerful writing is critical.

This course will show your team how to use storytelling and journalistic techniques to translate their in-depth knowledge and research into accessible, engaging, commercially viable content that stands out from the rest.

A key feature of this course is that all delegates receive our unique pre-course writing analysis. This covers 15 different areas of writing skills and helps us tailor the training to the delegates’ precise writing needs, delivering long-lasting business benefits.

Suitability - Who should attend?

Who is it for?

Anyone who has to write thought leadership articles, knowledge papers or white papers.

What level is it for?

Any level. We tailor the content to meet participants’ experience, needs and specialist field.

Outcome / Qualification etc.

By the end of the training, attendees will know how to:

  • turn in-depth research and knowledge into compelling thought leadership articles
  • plan articles with their target readers in mind
  • be ready with content so they can be first to comment at the critical moment
  • ensure key points are communicated to the reader – not buried at the end
  • capture attention from the start and leave readers with a memorable ending
  • use journalistic techniques to hook readers and make well-worn content engaging in new ways
  • cut waffle and abstractions to write with authority and make an impact with thought leadership that stands out
  • construct a persuasive argument to influence other industry leaders.

Why choose Emphasis Training Limited

Running tailored training and consultancy since 1998

More than 60,000 delegates from 6,000 organisations worldwide

Delegates rate our training 9/10, with an average NPS rating of 64

About provider

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Emphasis Training – business-writing training and consultancy trusted by over 6,000 organisations and 60,000 delegates worldwide.

With over 20 years of experience delivering business-writing and communication-skills training, Emphasis has built an unrivalled reputation, reaching over 60,000 satisfied delegates across the globe. Today, everyone from individuals to entire companies can learn effective business writing and communication skills...

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Contact info

Emphasis Training Limited

Emphasis, 1 Amber House
St John's Road
BN3 2EZ Hove East Sussex

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Average rating 4.8

Based on 4 reviews.

Duncan S
What a superb, informative and engaging day!! Thank you Wendy!!
Tom L
Very engaging trainer with very relevant content. He had a good ability to adapt examples to contexts provided.
Phil B
Thanks so much for all of the preparation you’ve all done, it really has made it a fantastic course. Chris was superb as our trainer, too.
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Case Study
The King's Fund gives its writin...

The King's Fund chooses Emphasis to improve their overall writing standard.

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