Writing to Customers

Emphasis Training Limited

Course summary

1 day

Nationwide

Next available date: Enquire for more information - United Kingdom

4.8 (24 Reviews)

Emphasis Training Limited

Company-Specific / In-House

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Course description

Writing to customers In-house course

This in-house writing to customers course provides clear and practical techniques for writing for a customer audience. Communicating with customers is essential to business and this training course will help your team communicate better with your customer base and bring more value to your organisation.

This training programme is tailored to each individual team or company. Examples and exercises are customised to each organisation's industry, organisational tone and type of writing or correspondence. Pre-course evaluations of each participant's writing samples are included and this helps ensure a learning experience that is focused on key areas of development. Post-course support is also included via the Emphasis Training helpline.

Suitability - Who should attend?

This in-house customer communications course is ideal for teams and companies that produce documents aimed at customers and engage in written correspondence with customers on a regular basis.

Teams who struggle to structure a logical argument or get their point across in written communication will find this course to be especially beneficial. This course is highly customisable and delegates of all writing abilities are welcome.

Outcome / Qualification etc.

By attending this course, your team will be able to write customer correspondence that:

expresses empathy and builds rapport
builds a logical structure using the SCRAP formula
leads to results, with fewer follow-ups
gets their message across
understands and addresses all of the customer's issues
uses correct grammar and punctuation.

Training Course Content

Course content is tailored to the specific writing needs and style of each team or company. Typical course content may include:

structuring arguments logically
understanding business letter writing etiquette
getting the customer 'on side' in the first paragraph
ending on a positive note
defusing difficult situations
getting to the root of a query
writing confidently and clearly
delivering negative news
making the most of good news
structuring sentences effectively
avoiding the letter writing jargon trap
avoiding common grammar traps
punctuating perfectly.

Expenses

Emphasis Training in-house training programmes provide teams and companies with training solutions which are both customisable and cost-effective. Depending on the number of participants and specific requirements, course fees will vary.

Included in course fees

Individual pre-course analysis of a writing sample
Post-course writing support

*This training programme is suitable for groups of 4 or more delegates.

About provider

Emphasis Training - Open and In-House Courses in Business and Professional Writing

Emphasis Training – business-writing and communication-skills training trusted by over 5,000 organisations and 50,000 delegates worldwide.

With over 20 years of experience delivering business-writing and communication-skills training, Emphasis has built an unrivalled reputation, reaching over 50,000 satisfied delegates across the globe. Today, everyone from individuals to entire companies can learn effective business writing and communication skills...