Writing to Customers

Emphasis Training Limited
Course summary
Corporate Training for Teams
1 day
Full time
Corporate Training for Teams
Course Dates
Online courses
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United Kingdom
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Course description

Writing to Customers In-house Course

This in-house writing to customers course provides clear and practical techniques for writing for a customer audience. Communicating with customers is essential to business and this training course will help your team communicate better with your customer base and bring more value to your organisation.

This training programme is tailored to each individual team or company. Examples and exercises are customised to each organisation's industry, organisational tone and type of writing or correspondence. Pre-course evaluations of each participant's writing samples are included and this helps ensure a learning experience that is focused on key areas of development. Post-course support is also included via the Emphasis Training helpline. 

Suitability - Who should attend?

This in-house customer communications course is ideal for teams and companies that produce documents aimed at customers and engage in written correspondence with customers on a regular basis.

Teams who struggle to structure a logical argument or get their point across in written communication will find this course to be especially beneficial. This course is highly customisable and delegates of all writing abilities are welcome. 

Outcome / Qualification etc.

By attending this course, your team will be able to write customer correspondence that:

  • expresses empathy and builds rapport
  • builds a logical structure using the SCRAP formula
  • leads to results, with fewer follow-ups
  • gets their message across
  • understands and addresses all of the customer's issues
  • uses correct grammar and punctuation.

Training Course Content

Course content is tailored to the specific writing needs and style of each team or company. Typical course content may include: 

  • structuring arguments logically
  • understanding business letter writing etiquette
  • getting the customer 'on side' in the first paragraph
  • ending on a positive note
  • defusing difficult situations
  • getting to the root of a query
  • writing confidently and clearly
  • delivering negative news
  • making the most of good news
  • structuring sentences effectively
  • avoiding the letter writing jargon trap
  • avoiding common grammar traps
  • punctuating perfectly. 

Why choose Emphasis Training Limited

Running tailored training and consultancy since 1998

More than 60,000 delegates from 6,000 organisations worldwide

Delegates rate our training 9/10, with an average NPS rating of 64


Emphasis Training in-house training programmes provide teams and companies with training solutions which are both customisable and cost-effective. Depending on the number of participants and specific requirements, course fees will vary. 

Included in course fees

  • Individual pre-course analysis of a writing sample
  • Post-course writing support

*This training programme is suitable for groups of 4 or more delegates. 

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About provider

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Emphasis Training – business-writing training and consultancy trusted by over 6,000 organisations and 60,000 delegates worldwide.

With over 20 years of experience delivering business-writing and communication-skills training, Emphasis has built an unrivalled reputation, reaching over 60,000 satisfied delegates across the globe. Today, everyone from individuals to entire companies can learn effective business writing and communication skills...

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Contact info

Emphasis Training Limited

Emphasis, 1 Amber House
St John's Road
BN3 2EZ Hove East Sussex

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Average rating 4.9

Based on 39 reviews.

Theresa Chipulina
Wendy delivered a great, fun programme that kept me engaged. Thank you so much Wendy for a great day of learning.
Matthew Ritchie
Very interesting course. Well structured and superbly delivered.
Kay Barber
I really enjoyed the writing course and got so much out of it and recommend that everyone in the organisation attends, as it really makes you think. Our trainer Wendy was fab and made the day.
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