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MBA - Communication & PR

EU Business School
Course summary
Length: 1 year
Study Pace: Full time
Course type: MBA
Next available date: October 2017 - Geneva
Course Dates
Barcelona
January 2018 
March 2018 
Geneva
January 2018 
March 2018 
Montreaux
January 2018 
March 2018 

MBA - Communication & PR

MBA - Communications and PR EU Business SchoolCommunication & PR MBA - 1-year executive education programme

The one year MBA in Communication and Public Relations is a full-time programme by the EU Business School. Candidates of the programme will earn a powerful business degree, gain access to a high-calibre network of contacts and take their careers to new heights.

The programme curriculum is designed to cover key topics in Business Administration with extensive focus on Communication and PR, in order to develop candidates' management skills, financial knowledge, cross-cultural awareness and entrepreneurship potential. Competitive candidates who complete this executive education degree acquire a broad understanding of the global economic playing field through extensive case-study and applied research.

Three Campuses Throughout Europe

The one-year programme can be completed in any of the Three Campuses of EU Business School, in Barcelona, Geneva and Montreaux. Candidates may choose to change campuses at the end of each term, thus getting the unique opportunity to experience different business and academic cultures around Europe.

Candidates of the programme go on to fulfil top positions in the likes of:

  • Multinational corporations
  • Public Relations agencies
  • Hospitals and health care providers
  • Government ministries and agencies
  • Trade Associations
  • Not-for-profit organizations
  • Financial Institutions
  • Entertainment companies

Suitability - Who should attend?

Requisites for Admission

Applicants to the MBA in Communication & Public Relations are evaluated holistically, based on their personal, academic and professional qualities and experiences.

Qualified candidates have achieved:

  • A Bachelor's degree from an accredited university; minimum GPA of 3.0
  • Satisfactory scores on the GMAT or GRE
  • 2+ years of professional experience
  • English proficiency

Application Processes

The following must be included in all applications:

  • Copies of all relevant degrees and transcripts
  • Proof of English ability
  • An English language CV
  • 2 letters of recommendation
  • 1 written or video essay

Selected candidates will participate in a formal interview.

Outcome / Qualification etc.

The program results in an MBA in Communication and Public Relations from the EU Business School Business School. Candidates will also receive a second Master's degree from Nichols College, Massachusets. 

The EU Business School Business School is accredited by the ACBSP, IQA and IACBE.

Programme Content

The one-year accredited MBA programme specialised in Communication and PR covers the following curriculum:

Term I - 18 Credit Hours / 23 ECTS

  • Management Skills
  • Organizational Behavior
  • Managerial Accounting
  • Marketing
  • Quantitative Business Methods
  • Negotiation (seminar)
  • Business Law (seminar)
  • Industrial Visits and Invited Managers' Lectures

Term II - 18 Credit Hours / 23 ECTS

  • Finance
  • Human Resources Management
  • Global Economics
  • Strategic Management
  • Management Information Systems
  • Communication Skills (seminar)
  • Job Career Planning (seminar)
  • Industrial Visits and Invited Managers' Lectures

Term III - 15 Credit Hours / 20 ECTS

  • Public Speaking & Public Communication
  • Public Relations
  • Organisational Communication
  • Mass Media Strategy. Planning & Media Law
  • Practical Applications in Public Relations
  • Research Report

Expenses

Total tuition fees are as follows:

Barcelona and Munich

  • 2015-2016: €20,300
  • 2016-2017: €20,750

Geneva and Montreux

  • 2015-2016: 37,600 CHF
  • 2016-2017: 38,200 CHF

Provider: EU Business School

EU Business School

The EU Group is a network of professionally accredited, multicultural, high-ranking business schools established in 1973. In addition to small, dynamic classes offered in English, EU students also enjoy a global environment while getting the best of both North American...


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