MBA - International Marketing

EU Business School
Course summary
Length: 1 year
Study Pace: Full time
Course type: MBA
Next available date: October 2017 - Geneva
Course Dates
January 2018 
March 2018 
January 2018 
March 2018 
January 2018 
March 2018 

MBA - International Marketing

MBA - International Marketing EU Business School

MBA in International Marketing - A one-year accredited programme from EU Business School

This full-time MBA in International Marketing is an internationally accredited program by the EU Business School. Candidates will receive the benefits of the traditional MBA, within the context of marketing in international business.

The programme curriculum is designed to cover key topics in International Marketing and Business Administration, including markets, competitors, product portfolios and consumer behaviour. Extensive focus will be on e-marketing strategies, changes in advertising and the use of multimedia resources.

Competitive applicants aspiring to this accredited executive education degree will acquire a broad understanding of the global economic arena through extensive case-study and applied research taught by renowned faculty.

An international program with Three Campuses

The one-year programme can be completed at any of EU Business School's Three Campuses throughout Europe. After just one term, candidates can transfer their studies to any of the campuses in Barcelona, Geneva and Montreux. Candidates are encouraged to study at multiple campuses and experience their differing academic and business cultures of different.

Graduates of the MBA in International Marketing are successfully recruited to top positions in the following spheres:

  • Creative Advertising Agencies
  • Fashion Marketing
  • Film Marketing and Publicity
  • Biotech, Aviation and Pharmaceuticals
  • Freelance Consultancy
  • Teaching

Suitability - Who should attend?

Requisites for Admission

Applicants to the MBA in International Marketing are evaluated holistically, based on their personal, academic and professional qualities and experiences.

Qualified candidates have achieved:

  • A Bachelor's degree from an accredited university; minimum GPA of 3.0
  • Satisfactory scores on the GMAT or GRE
  • 2+ years of professional experience
  • English proficiency

Application Processes

The following must be included in all applications:

  • Copies of all relevant degrees and transcripts
  • Proof of English ability
  • An English language CV
  • 2 letters of recommendation
  • 1 written or video essay

Selected candidates will participate in a formal interview.

Outcome / Qualification etc.

The program results in a MBA in International Marketing from the EU Business School Business School. Candidates will also receive a second Master's degree from Nichols College, Massachusets. 

The EU Business School Business School is accredited by the ACBSP, IQA and IACBE.

Programme Content

The one-year accredited MBA in International Marketing covers the following curriculum:

Term I - 18 Credit Hours / 23 ECTS

  • Management Skills
  • Organizational Behavior
  • Managerial Accounting
  • Marketing
  • Quantitative Business Methods
  • Negotiation (seminar)
  • Business Law (seminar)
  • Industrial Visits and Invited Managers' Lectures

Term II - 18 Credit Hours / 23 ECTS

  • Finance
  • Human Resources Management
  • Global Economics
  • Strategic Management
  • Management Information Systems
  • Communication Skills (seminar)
  • Job Career Planning (seminar)
  • Industrial Visits and Invited Managers' Lectures

Term III - 15 Credit Hours / 20 ECTS

  • International Marketing
  • Sales Management
  • Marketing Research
  • E-marketing Strategies
  • Advertising & Media
  • Research Report


Total tuition fees are as follows:

Barcelona and Munich

  • 2015-2016: €20,300
  • 2016-2017: €20,750

Geneva and Montreux

  • 2015-2016: 37,600 CHF
  • 2016-2017: 38,200 CHF

Provider: EU Business School

EU Business School

The EU Group is a network of professionally accredited, multicultural, high-ranking business schools established in 1973. In addition to small, dynamic classes offered in English, EU students also enjoy a global environment while getting the best of both North American...

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