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Business Writing Skills for Research and Sales Teams

Fitch Learning
Course summary
Length: 1 day
Price: 795 GBP excl. VAT
Location: London
Course type: Open / Scheduled

Course Description

Business Writing Skills for Research and Sales Teams

Introductory | 8 CPD points | 1 Day

Course Objectives:

Communication in the workplace is increasingly done via the written word. With different perspectives, personalities and priorities it is no wonder that communicating effectively can be a challenge. Gain the skills and techniques to prepare, structure and write motivational pieces with clear messages and tactful style, specifically targeted at your professional audience.

Key Learning Outcomes:

  • Prepare materials that motivate readers to take action
  • Structure documents and transmit clear messages
  • Write in a concise style that makes your desired impact
  • Recognise smart business writing
  • Improve their own writing objectively

Suitability - Who should attend?

Target Audience

This training course is specifically designed for sales and research teams who wish to improve their written English proficiency for business purposes.

Training Course Content

Planning and Structuring Effective Writing

  • Organise and structure your thoughts
  • Clarify the purpose of writing and the action you require readers to take
  • Wrap your message into the pervading culture and focus on the specific audience
  • Anticipate readers' needs and wants - reflecting the expectations of different client groups, such as Fund Managers, external clients, senior leadership, and cross departmental sponsors
  • Identify and deliver the core financial messages within a proposal
  • Deliver key messages with impact so that professionals who are time constrained remember them

Best Practice for Writing

  • Establish standards for writing for the finance sector - language, tone and style
  • Recognise individual writing styles and what they imply
  • Create a best practice model for all business writing

Text and Subtext

  • Understand the impact that subtext can have on readers
  • Ensure your writing is clear

Expenses

The cost of this course includes a light breakfast, lunch and additional refreshment breaks throughout the day. 

In-house training

Fitch Learning can also deliver this course as in-house training for your company, anywhere in the world. Tailored courses by Fitch Learning are designed to reflect your goals at both a corporate and a team level and help meet your specific training requirements.

Provider: Fitch Learning

Part of the Fitch Group, Fitch Learning partners with clients to enhance knowledge, skills and conduct. With centers in London, New York, Chicago, Singapore, Dubai and Hong Kong, we are committed to questioning and understanding client needs across the globe...


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Fitch Learning


17th Floor, 25 Canada Square
E14 5LQ Canary Wharf London

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