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Mastering Online Marketing

Global Edulink
Course summary
Variable - to suit you
Full time
Online courses
Next available date: Contact for dates - Online courses
Professional Training

Course description

Mastering Online Marketing:

Mastering Online Marketing

Course Overview

Online marketing (or digital marketing) is a complex approach consisting of several types of marketing activities which use different platforms to connect with online consumers and transmit your business’ message. Though online marketing is relatively new in the field of advertising, this approach has been widely accepted as the best method to reach consumers who are spending more of their time online.

During this course, candidates are taught how to promote business effectively online and develop a targeted marketing strategy that engages potential customers. Experts in the field explain digital marketing techniques in simple, easy-to-understand terms, demonstrating how you can build a successful online marketing campaign for all digital channels.

Course Curriculum

1. Introduction to online marketing

2. Understanding the digital marketing strategy

3. Definition of digital marketing

4. Marketing by your own website

5. Overview of analytics

6. Search engine optimization methodologies

7. Differences between search and display marketing

8. Understanding social media marketing

9. Overview of video marketing

10. Email marketing techniques

11. Content marketing tips

12. Mobile marketing techniques

13. Expanding your digital marketing knowledge

Who is it for?

Those currently working in, or considering moving into, the online marketing arena
Entrepreneurs

Method of Assessment:

At the end of the course learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.

Certification:

Successful candidates will be awarded a certificate in Mastering Online Marketing.

Benefits you will gain:

  • High quality e-learning study materials and mock exams.
  • Tutorials/materials from the industry leading experts.
  • 24/7 Access to the Learning Portal.
  • Benefit of applying NUS extra Discount Card.
  • Recognised Accredited Qualification.
  • Excellent customer service and administrative support.

Outcome / Qualification etc.

Non-accredited external qualification

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About provider

Global Edulink - together, shaping your future

Global EduLink, located at the heart of London, is a pioneer in online education for UK learners and other learners across the globe. With over 224,000 happy learners, Global EduLink makes sure that your requirements are met by proving you...


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Global Edulink

CityPoint, 1 Ropemaker Street
EC2Y 9HU London

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