Diploma in Retail Management

Harley Oxford
Course summary
Professional Training
12 Months Access
200 GBP
Online courses
Course Dates
Online courses
200 GBP
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Course description

Diploma in Retail Management

Start your new career in this exciting industry or boost your current knowledge to improve your prospects for a successful career in this field.

Retail Management is a fast–growing career field with many lucrative opportunities as the needs of the consumer have now produced an amazing variety of retail outlets, all of which require organised managers.

Become an aspiring Retail Manager by mastering the art of enticing customers into the store and fulfill their buying needs. Furthermore gain adequate skills to make shopping a pleasurable experience for your customers and ensure that they leave the store with a smile, wishing to return, increasing customer retention rates.

Suitability - Who should attend?

Anybody who has a desire to learn more about this subject is encouraged to do this course. The course has no entry requirements.

Outcome / Qualification etc.

On completion of the course you will be awarded a certificate.

Training Course Content

Key Learning Points

On completion of this course you will be able to:

  • Gain an overview of the Retailing sector and discover who is seen as a retailer.
  • Explore the difference between a department store and a discount store and establish the types of service within a retail outlet.
  • Explore the most important aspect of running a small business and discover the 4 specific stages of the business cycle.
  • Look at product assortment for speciality stores and understand pricing structure strategy for discount stores.
  • Understand what is meant by a “franchise”.
  • Discover how population trends within families influence retail patterns and recognize how economic trends influence retail patterns and the recent changes in the location of retail outlets.
  • Explore the cultural trends that influence retail patterns and establish the most significant technological trend that influence retail patterns.
  • Understand the importance of layout, shop frontage and first impressions, also recognise why signage is important when internally planning layout of premises.
  • Learn the importance of service areas with regard to cross merchandising.
  • Understand the main procedures for the receiving function and why it is important for deliveries to be checked against the received invoice.
  • Recognise the need for in store security and seek solutions to reduce theft of stock by staff as well as establish strategies to counteracting theft of stock by customers.
  • Distinguish the relationship between merchandising and stock grouping and recognise why you formulate a merchandising plan.
  • Understand the purpose of a fire plan, determine where fire extinguishers should be placed and explore the most important measures, which need to be taken to prevent a fire.
  • Learn the benefits of good house keeping and the importance of safety for the customer.
  • Examine why retailers need to understand buying behaviour of customers and understand how social responsibility is a concern of modern retailers.
  • Explore the reasons for stocktaking and the process behind one.
  • Understand why we want motivated staff in the workforce and discover the essential training and motivation methods, which can help to achieve this.
  • Learn the meaning of “budget” and learn how to calculate monetary net profit as a percentage of turnovers.

Units of Study

  • Retailing
  • Classifications of retailers
  • Population trends
  • Store layout and image
  • Ordering and the receiving function
  • Security
  • Merchandising
  • Housekeeping
  • Customer relations & buying behaviour of customers
  • Stocktaking
  • Staff
  • Budgets

Course delivery details

  • Location:Online course
  • Course Access:12 Months
  • Go at your own pace.
  • There are no time limits for this course.
  • This course is compatible with all modern devices and browsers.
  • On completion of the course, you will be awarded a certificate.
  • We are here to help if you have any problems.

About provider

Harley Oxford

With more than 150,000 learners around the world and over 1000 online courses, Harley Oxford is one of the largest elearning platforms around. Looking to learn a new skill or perhaps a hobby, whatever your choice is our courses are...

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Harley Oxford

158 City Road
EC1V 2NX London

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