HOME
 

An Introduction to Marketing - Understand marketing fundamentals. Create actionable plans

Hemsley Fraser
Course summary
2 days
1,129 GBP excl. VAT
Full time
London, Online courses
Next available date: Online delivery option may be available - Please contact provider. - Online courses
Professional Training

An Introduction to Marketing - Understand marketing fundamentals. Create actionable plans

This comprehensive two-day introductory course will help you understand essential principles, reference critical models.

You will confidently create marketing plans that deliver value to your business, enabling you to make better marketing decisions as a result.

Suitability - Who should attend?

This two-day course is designed for new and aspiring marketing professionals looking for formal training in the field. It also serves as a useful refresher course for existing professionals.

Outcome / Qualification etc.

By the end of this course you will be able to: -

  • Advance your understanding of essential marketing principles, tools and techniques.
  • Identify, profile and more deeply understand target customers.
  • Analyse your company’s operating environment and identify market opportunities.
  • Set SMART marketing objectives that drive your decision making and action.
  • Set marketing strategies to drive growth in market or product sales.
  • Create a tactical marketing plan detailing all the activities required to achieve your objectives.
  • Critically evaluate and deploy the right marketing tools for your business.
  • Measure the effectiveness of your marketing decisions and activity.

You will accrue 14 Continuous Professional Development (CPD) points.

Training Course Content

Course content includes:-

  •  Marketing Fundamentals

  • Benefits of Planning: the Recommended Model 

  • Setting Realistic Objectives

  • Setting a Marketing Strategy 

  • Marketing Tactics

  • Marketing Actions

  • Evaluation and Improvement

Expenses

The cost of this course is £1,129 + VAT per participant

In-house Training

Hemsley Fraser can also deliver this course in-house.  Tailoring the content to meet your organisation’s needs.  Please get in touch for a quote.

Provider: Hemsley Fraser

Hemsley Fraser

Hemsley Fraser – Be Ready For Tomorrow

Hemsley Fraser create, deliver and execute learning experiences to drive higher levels of engagement. From our roots as a UK training company, we’ve empowered talent for three decades, evolving our business into a global, award-winning provider. Experts in our field,...


Read more and show all courses with this provider

Request information - obligation free

Fill out your details to find out more about An Introduction to Marketing - Understand marketing fundamentals. Create actionable plans.

  Contact the provider

  Get more information

  Register your interest

Customer Outreach Award

customer-outreach-badge-2019

We believe that it should be easy for you to find and compare training courses. 

Our Customer Outreach Award is presented to trusted providers who are excellent at responding to enquiries, making your search quicker, more efficient and easier, too.

Contact information for Hemsley Fraser

Hemsley Fraser

74-94 Fore Street, Saltash
PL12 6JW Plymouth

 Show phone number
www.hemsleyfraser.co.uk


Reviews by course attendees

Average rating 4

Based on 1 reviews

Kayleigh
(4)
The course was interactive and the content was tailored to our specific businesses which really helped my understanding. It was also an outstanding course among the best I have experienced. Kayleigh Buckingham, Late Rooms Ltd
Request information

Find out more about this An Introduction to Marketing - Understand marketing fundamentals. Create actionable plans course - simply fill out your details:

U.K. L&D Report: 2018 - Benchmark Your Workplace Learning Strategy

Are you curious about the L&D strategies of some of the U.K.'s top companies?

Find out what they're up to in findcourses.co.uk's second annual U.K. L&D Report!

uk-ld-report-2019

Learn more

Find a course for you!

  Read the course
 summary on this page

 Fill in your details and Request information

 Receive all the info you need

Find more courses here