How to Design for Persuasion, Emotion, and Trust

Human Factors International
Course summary
3 days
Corporate Training for Teams
Next available date: Enquire for more information - Online courses
Course Dates
Online courses
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Online courses
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Course description

How to Design for Persuasion, Emotion, and Trust

This course focuses on the skills and knowledge also covered in the Certified User Experience Analyst (CXA)™ examination. Persuasion, emotion, and trust are critical factors for creating successful online interactions. The growing reliance on e-channels makes an engaging customer experience more important than ever. This course provides the essential knowledge to transition from being a classical usability engineer to become a complete user experience (UX) designer.


Learn to develop persuasive strategies and implement research-based methods throughout the design process to make your website more trustworthy and convincing. You can deepen relationships with your customers by learning how they make decisions that lead to conversion.

Suitability - Who should attend?


  • Practical experience in user-centered requirements, design, and usability testing, analysis, and evaluation techniques
  • Strong desire to learn how persuasion, emotion, and trust research methodologies can be effectively applied to the design of conversion-based and decision-making interaction design

Who should attend

Usability and UX professionals, marketing professionals, graphic and visual designers, web and application designers, mobile and wireless interaction designers, and product designers.

Outcome / Qualification etc.

What you’ll learn

  • Applying core methods and tools for persuasive and emotional design—create a persuasion strategy
  • Evaluating sites on the basis of persuasion, emotion, and trust
  • Using PET Design markers to identify persuasion, emotion, or trust design elements in your own prototypes or designs
  • Integrating PET-related requirements into your data gathering and interaction design process
  • Building personas specifically to research, probe, and analyze PET-related factors
  • Constructing designs and persuasion flows based on users’ drives and blocks
  • Validating the persuasiveness and emotional impact of your designs
  • Leveraging the research that continues to shape this rapidly evolving discipline

What you get

  • Real-world examples and practical tips from our instructors who are also active UX consultants
  • Hands-on individual and group exercises to ensure conceptual understanding
  • Training package that includes:
    • A comprehensive student manual
    • Work book and resource guide including course exercises, website and publication references, glossary

Why choose Human Factors International

100,000+ professionals trained so far

8,500+ certified professionals worldwide

Global Leader in UX Consulting and Training


Please contact the provider for pricing details.

About provider

Human Factors International

HFI specializes in providing practical user experience design training for everyone from new to advanced design professionals. To meet your career goals, Human Factors International (HFI) offers three certification tracks: Certified Usability Analyst (CUA)™ Certified User Experience Analyst (CXA)™ Certified...

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Human Factors International

1860 Highway 1, Suite 3600
52556 Fairfield IA

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