Huthwaite International

Huthwaite International - changing behaviour and improving business sales performance 

Huthwaite International has been helping businesses across the world deliver long-term, tangible results through their sales-focused behavioural change methodologies for 40 years.

Based on research into what effective sellers and negotiators do, their approach is based on the key behaviours that deliver outstanding performance, and create the very best sales and negotiation professionals.

A practical approach

Huthwaite develops skills by enabling delegates to:

  • Practise in role-plays scenarios and simulations that replicate real situations as closely as possible;
  • Receive structured feedback, including direct comparison against best practice skill models;
  • Reflect on performance and set targets for the next round of simulations and role-plays;
  • Create Action Plans for the further development of skills in the workplace.

Open & in-house courses

Huthwaite's open courses give individuals and small groups access to the world’s best sales effectiveness training, as well as allowing larger organisations to sample Huthwaite courses and/or to let their people mix with delegates from other organisations. At the same time, Huthwaite can deliver these programmes in-house for larger teams, or develop bespoke training programmes for organisations looking to deliver highly tailored sales training to their staff.

Show all courses with Huthwaite International

Customer Outreach Award


We believe that it should be easy for you to find and compare training courses. 

Our Customer Outreach Award is presented to trusted providers who are excellent at responding to enquiries, making your search quicker, more efficient and easier, too.


Professional Training
Communications & Media
Communication Skills Length Price Location Reviews
Communicating in the Virtual World 3 hours From 300 GBP Online courses
3.5 (2)
VBA™ Complex Negotiation 2 days Multiple (3)
4.8 (50)
VBA™ Complex Negotiation - Virtual From 1,500 GBP Online courses
5.0 (2)
Selling in a Virtual World - Free Online Taster Session 0.5 hours From 0 GBP Online courses
SPIN® Selling Skills 3 days Multiple (4)
4.6 (260)
SPIN® Selling Skills - Virtual From 1,250 GBP Online courses
4.7 (29)
Key Account Management
Account Strategy for Major Sales 3 days Worldwide
4.3 (23)
Account Strategy for Major Sales - Virtual Online courses

View all


Average rating 4.6

Based on 475 reviews.

Tristan Smith
This was a fantastic course, Kate and Nicki were great to work with, the material was clear and detailed. Excited to put this into use further in the coming days and weeks.
Great building block to help push on and implement the SPIN framework in sales calls.
This is a very good course where you can apply straight forward the learned concepts. Very valuable framework.

Request Information

Fill out your details to get in touch with Huthwaite International and find out more about their courses.

  Contact the provider

  Get more information

  Register your interest

Country *



Huthwaite International

Hoober House, Wentworth
S62 7SA South Yorkshire

 Show phone number

Request Information

To request information from Huthwaite International, please fill out the following details: