Huthwaite International

Huthwaite International - changing behaviour and improving business sales performance 

Huthwaite International has been helping businesses across the world deliver long-term, tangible results through their sales-focused behavioural change methodologies for 40 years.

Based on research into what effective sellers and negotiators do, their approach is based on the key behaviours that deliver outstanding performance, and create the very best sales and negotiation professionals.

A practical approach

Huthwaite develops skills by enabling delegates to:

  • Practise in role-plays scenarios and simulations that replicate real situations as closely as possible;
  • Receive structured feedback, including direct comparison against best practice skill models;
  • Reflect on performance and set targets for the next round of simulations and role-plays;
  • Create Action Plans for the further development of skills in the workplace.

Open & in-house courses

Huthwaite's open courses give individuals and small groups access to the world’s best sales effectiveness training, as well as allowing larger organisations to sample Huthwaite courses and/or to let their people mix with delegates from other organisations. At the same time, Huthwaite can deliver these programmes in-house for larger teams, or develop bespoke training programmes for organisations looking to deliver highly tailored sales training to their staff.

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Professional Training
Open / Scheduled
Negotiation Length Price Location Reviews
Negotiation 3 days From 1,750 GBP Multiple (2)
4.8 (48)
SPIN® Selling Skills 3 days From 1,450 GBP Multiple (3)
4.6 (241)
Key Account Management
Account Strategy for Major Sales 3 days From 1,650 GBP Heathrow
4.3 (23)

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Average rating 4.6

Based on 411 reviews

Clare Drew
We had the two day SPIN course, partly as a refresher for some of the team, partly to bring SPIN to some newer team members. The course was excellent- both the delivery of the methodology by elearning first (which got us all to a level understanding and using some of the language before the training) and also then down to the practical role p...
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The course was well structured. Trevor and Peggy did a great job in teaching SPIN step by step and kept us happy and motivated throughout the 3 days. The incremental complexity of roleplays reflected in how well it went on the last day. The concept gives a great structure for asking questions to get to a sale. Also, the mix of attendees was a gr...
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Really great content to the course and the trainer delivered the topics in a relatable and clear way. It was a lot of information to take in but Claire's patience and in depth knowledge of the information really helped to establish the concepts. Thanks.

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Huthwaite International

Hoober House, Wentworth
S62 7SA South Yorkshire

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