Huthwaite International

Huthwaite International

Huthwaite International - changing behaviour and improving business sales performance 

Huthwaite International has been helping businesses across the world deliver long-term, tangible results through their sales-focused behavioural change methodologies for 40 years.

Based on research into what effective sellers and negotiators do, their approach is based on the key behaviours that deliver outstanding performance, and create the very best sales and negotiation professionals.

A practical approach

Huthwaite develops skills by enabling delegates to:

  • Practise in role-plays scenarios and simulations that replicate real situations as closely as possible;
  • Receive structured feedback, including direct comparison against best practice skill models;
  • Reflect on performance and set targets for the next round of simulations and role-plays;
  • Create Action Plans for the further development of skills in the workplace.

Open & in-house courses

Huthwaite's open courses give individuals and small groups access to the world’s best sales effectiveness training, as well as allowing larger organisations to sample Huthwaite courses and/or to let their people mix with delegates from other organisations. At the same time, Huthwaite can deliver these programmes in-house for larger teams, or develop bespoke training programmes for organisations looking to deliver highly tailored sales training to their staff.

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Professional Training
Open / Scheduled
Negotiation Length Price Location Reviews
Negotiation 3 days 1,750 GBP Multiple (2)
4.8 (43)
SPIN® Selling Skills 3 days 1,450 GBP Multiple (3)
4.6 (216)
Key Account Management
Account Strategy for Major Sales 3 days 1,150 GBP Manchester
4.3 (22)
Corporate Training for Teams
Negotiation - In-house Training 3 days Nationwide
VBA Negotiation - In-house Training 2 days Nationwide
PITCH Selling Skills - In-house Training 2 days Nationwide
5.0 (1)
SPIN® Selling Skills - In-house Training 3 days Nationwide
4.0 (3)
Key Account Management
Account Strategy for Major Sales - In-house Training 3 days Nationwide
4.5 (2)

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Extremely useful course, helps understand and structure sales interactions. Also, very importantly helps understand what behaviours increase the chances of a successful sales interaction and how to apply them. What makes this course different is that the framework (SPIN) is supported by an extensive research of sales interactions.
Will Robinson
Didn’t really learn a great deal that I am not doing anyway to be honest. Think this course is better aimed at people who have only been in a sales based role under 5 years.
Peter Livesey
Excellent course which I thoroughly enjoyed. Lots of 'food for thought' and new ways for me to look at and explore and clarify what customers are really saying in terms of their implied and explicit needs. This will no doubt help me in my innovation role when exploring customers unmet needs and performance gaps for which I am responsible for bri...
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Huthwaite International

Hoober House, Wentworth
S62 7SA South Yorkshire

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