PITCH Selling Skills - In-house Training

Huthwaite International
Course summary
2 days
United Kingdom
Next available date: Contact Huthwaite for more details. - United Kingdom
Corporate Training for Teams

Course description

PITCH Selling Skills

PITCH Selling Skills - In-house Training

This PITCH Selling Skills in-house course from Huthwaite is designed to give sales professionals the skills that will improve their skills and performance in shorter sales cycles (between 1 and 3 calls). 

This has been shown to deliver a 150% increase in monthly client acquisition, and delegates will learn how to enhance the quality and effectiveness of sales interactions by:

  • Understanding the behaviours that are most persuasive in short-cycle sales scenarios
  • Appreciating the psychology of customer buying and the decision process
  • Identifying customer needs and influence their value drivers
  • Pinpointing key differentiators for their products & describe solutions persuasively
  • Prioritising prospects to make optimal use of time & enhance the probability of conversion
  • Refining their skills in engaging customers with effective opening statements on prospecting calls

Combined, these skills will enable participants to increase new business acquisition and improve revenue, leading to lower costs of sale and higher profits.

Download the course brochure here

Suitability - Who should attend?

This course is suitable for salespeople involved in short-cycle sales* with responsibilities for prospecting for new business, whether face-to-face or on the telephone.

It is ideal for those involved in the sale of services/products that require 1-3 interactions, and where buying decisions are made by one to two decision-makers. It suits both consumer and B2B sales sales environments.

Training Course Content

Course content covers:

    • Why customers buy – the stages of making a purchasing decision.
    • Competitive differentiation.
    • The PITCH model:
      • Presenting yourself: Prioritising prospects, effective call planning and persuasive outbound opening statements
      • Investigating needs: Clever questioning to uncover needs and buying criteria that align with differentiators
      • Tempting customers: Persuasive descriptions of how products / services meet customer needs
      • Commitment gaining: Attaining high levels of commitment, reducing and handling objections
      • Handing over: Positive call conclusion and next steps
    • Growing the sale through add-ons and up-selling.


This in-house course can be brought to your company premises and whenever possible delivered by a Huthwaite Consultant with experience in your specific industry.

Contact Huthwaite for more information and pricing details.

Get Inspired! Watch the Video

About provider

Huthwaite International

Huthwaite International has been helping businesses across the world deliver long-term, tangible results through their sales-focused behavioural change methodologies for 40 years. Based on research into what effective sellers and negotiators do, their approach is based on the key behaviours...

Read more and show all courses with this provider

Customer Outreach Award


We believe that it should be easy for you to find and compare training courses. 

Our Customer Outreach Award is presented to trusted providers who are excellent at responding to enquiries, making your search quicker, more efficient and easier, too.

Request info

Fill out your details to find out more about PITCH Selling Skills - In-house Training.

  Contact the provider

  Get more information

  Register your interest

Contact info

Huthwaite International

Hoober House, Wentworth
S62 7SA South Yorkshire

 Show phone number


The trainers on the PITCH™ course were fantastic. It's a worthwhile course and I am confident that PITCH™ will allow me to get the most out of the conversations that I have with my prospects on a day to day basis.
Request information

Find out more about this PITCH Selling Skills - In-house Training course - simply fill out your details:

U.K. L&D Report: 2018 - Benchmark Your Workplace Learning Strategy

Are you curious about the L&D strategies of some of the U.K.'s top companies?

Find out what they're up to in findcourses.co.uk's second annual U.K. L&D Report!


Learn more

Find a course for you!

  Read the course
 summary on this page

 Fill in your details and Request information

 Receive all the info you need

Find more courses here