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Virtual Training: Ad Ops & Campaign Management

Internet Advertising Bureau
Course summary
Professional Training
2 hours
99 GBP excl. VAT
Online courses
Internet Advertising Bureau

Course description

Virtual Training: Ad Ops & Campaign Management

Join us for a virtual training session assessing campaign performance, learning about activation and optimisation of campaigns, the role of data in planning, activation today and much more.

Suitability - Who should attend?

This course is perfect for…

  • Graduates
  • Account Executives
  • Account Managers

Outcome / Qualification etc.

What you will learn? 

  • Measurement best practice

  • Selecting the best metrics

  • Campaign activation and optimisation

Training Course Content

Module One: AdOps & Measurement Basics

  • An introduction on measurement best practice, including how to use cookies and pixels for measurement and tracking.

Module Two: Campaign Metrics & Performance 

  • What metrics should be used for what campaign type? We will explore all the factors that should be considered when planning campaigns.

Module Three: Activation & Optimisation

  • How campaigns should be activated and optimised in a DSP; covering display, video and native. We’ll look at targeting types, frequency capping, formats, buying mechanisms and brand safety.

Why choose Internet Advertising Bureau

98% of delegates gave the IAB a 4/5 or higher for their full day training courses

Specialist training consultants who work with leading advertisers and agencies

Over 50 training courses ran since the beginning of the year

About provider

IAB UK

Whether you’re looking to upskill, reskill or invest in your workforce, we have a range of courses that can help. Our training is run throughout the year and is created in partnership with industry experts. What’s more’ it’s CPD accredited...


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Contact info

Internet Advertising Bureau

67 - 68 Long Acre
WC2E 9JD London

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