Virtual Training: Digital Marketing Essentials

Internet Advertising Bureau
Course summary
Professional Training
2 hours
99 GBP excl. VAT
Online courses
Internet Advertising Bureau

Course description

Virtual Training: Digital Marketing Essentials

This two-hour virtual masterclass, will equip you with all the need-to-know digital basics. Whether you’re in-house, at an agency or a publisher, this course is great if you’re new to digital or looking to get more comfortable with digital channels.

Suitability - Who should attend?

This course is perfect for...

  • Supply-side: Account Executives and Graduates
  • Buy-side: Account Managers, Executives and Graduates
  • Advertisers: Marketing Executives and Junior Marketing Managers

Outcome / Qualification etc.

What will you learn?

  • Creating planning frameworks
  • Using analytical tools
  • Conversion rates
  • Metrics and testing

Training Course Content

Module one: Planning for Success

  • Using a well-established planning framework to understanding the consumer journey
  • The role of conversion rate optimisation including micro and macro conversions
  • Setting objectives using analytical tools, including financial components to measure ROI

Module Two: Metrics and Testing

  • What is the purpose of metrics in digital media and marketing? We’ll take a look at key metric categories and the role of testing

Why choose Internet Advertising Bureau

98% of delegates gave the IAB a 4/5 or higher for their full day training courses

Specialist training consultants who work with leading advertisers and agencies

Over 50 training courses ran since the beginning of the year

About provider


Whether you’re looking to upskill, reskill or invest in your workforce, we have a range of courses that can help. Our training is run throughout the year and is created in partnership with industry experts. What’s more’ it’s CPD accredited...

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Contact info

Internet Advertising Bureau

67 - 68 Long Acre
WC2E 9JD London

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Average rating 5

Based on 3 reviews.

At the beginning of the course, I thought I would struggle and that the majority of this would go over my head but as it went on, I found I needn't have worried as it turned out to be very interesting and helped improve my thought process for campaigns. Patsy, MMM
the session was easy to listen to and take in as the trainer had a good voice (!!) and a good way of explaining phrases, slides and our inclusion
Katherine was very engaging with a good tone of voice, I liked her and thought she was very good at keeping me interested. Although I liked the simple visuals so it meant I listened more instead of tryign to read loads of text on the screen.
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