Course description
Virtual Training: Programmatic 101
Unlock the power of programmatic with this two-hour programmatic masterclass, covering everything from combining data and creative to meaningful measurement. If want to buff up on the basics of how an ad is served programmatically and make sure you’re up-to-speed with current practice – this one’s for you.
Suitability - Who should attend?
This course is perfect for…
- Graduates
- Account executives
Outcome / Qualification etc.
What will you learn?
- The technologies involved in serving an ad programmatically
- Audience targeting and creating personalised ads
- Campaign activation and optimisation in practise
- Measurement in programmatic campaigns
Training Course Content
Module One: How a Programmatic Ad Gets Served
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A step-by-step guide to how an ad gets served programmatically
Module Two: The Programmatic Process
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We’ll explore the four key pillars of programmatic delivery for an advertiser – data, creative, activation and measurement
Module Three: Data Collection & Segmentation
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1st, 2nd and 3rd party data types and how data is collected – with a particular focus on GDPR
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How these data types are brought together to create audiences
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An exercise where you will present back data sources that could be used for alive brief
Why choose Internet Advertising Bureau
98% of delegates gave the IAB a 4/5 or higher for their full day training courses
Specialist training consultants who work with leading advertisers and agencies
Over 50 training courses ran since the beginning of the year
About provider
IAB UK
Whether you’re looking to upskill, reskill or invest in your workforce, we have a range of courses that can help. Our training is run throughout the year and is created in partnership with industry experts. What’s more’ it’s CPD accredited...
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Contact info
Internet Advertising Bureau
Reviews
Average rating 5
Based on 2 reviews.
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