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Virtual Training: Programmatic 101

Internet Advertising Bureau
Course summary
Professional Training
2 hours
120 GBP excl. VAT
Online courses
Internet Advertising Bureau

Course description

Virtual Training: Programmatic 101

Unlock the power of programmatic with this two-hour programmatic masterclass, covering everything from combining data and creative to meaningful measurement. If want to buff up on the basics of how an ad is served programmatically and make sure you’re up-to-speed with current practice – this one’s for you.

Suitability - Who should attend?

This course is perfect for…

  • Graduates
  • Account executives

Outcome / Qualification etc.

What will you learn?

  • The technologies involved in serving an ad programmatically
  • Audience targeting and creating personalised ads
  • Campaign activation and optimisation in practise
  • Measurement in programmatic campaigns

Training Course Content

Module One: How a Programmatic Ad Gets Served

  • A step-by-step guide to how an ad gets served programmatically

Module Two: The Programmatic Process

  • We’ll explore the four key pillars of programmatic delivery for an advertiser – data, creative, activation and measurement

Module Three: Data Collection & Segmentation

  • 1st, 2nd and 3rd party data types and how data is collected – with a particular focus on GDPR

  • How these data types are brought together to create audiences

  • An exercise where you will present back data sources that could be used for alive brief

Why choose Internet Advertising Bureau

98% of delegates gave the IAB a 4/5 or higher for their full day training courses

Specialist training consultants who work with leading advertisers and agencies

Over 50 training courses ran since the beginning of the year

About provider

IAB UK

Whether you’re looking to upskill, reskill or invest in your workforce, we have a range of courses that can help. Our training is run throughout the year and is created in partnership with industry experts. What’s more’ it’s CPD accredited...


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Contact info

Internet Advertising Bureau

67 - 68 Long Acre
WC2E 9JD London

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Reviews

Average rating 5

Based on 2 reviews.

Patsy
I liked how the course ran and was set up - that we were able to ask questions live, and would recommend to others.
Participant
James was great, especially under such different circumstances. Very clear, precise and engaging. Would highly recommend.
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