Virtual Training: Programmatic Advanced

Internet Advertising Bureau
Course summary
Professional Training
2 hours
99 GBP excl. VAT
Online courses
Internet Advertising Bureau

Course description

Virtual Training: Programmatic Advanced

Come along to this advanced virtual training session for a comprehensive look at buy-side programmatic, regulation and the use of data, how publishers monetise their inventory, attribution models, plus much more.

Suitability - Who should attend?

This course is perfect for…

  • Account Managers
  • Account Directors
  • All working in Ad Ops

Outcome / Qualification etc.

What you will learn?

  • Assembling Technology stacks
  • Technical and product requirements
  • Programmatic selling
  • Supply path optimisation

Training Course Content

Module One: Building a Buy Side Technology Stack 

  • An introduction into how brands assemble a technology stack and where programmatic technologies add value – including technical and product requirements

Module Two: Programmatic Selling, Header Bidding & Supply Path Optimisation

  • Programmatic selling – including how publishers manage multiple demand sources and how header bidding has changed the way inventory is bought
  • Header bidding – how buyers employ SPO to reach an impression for the best price
  • Supply path optimisation – you will decide how a publisher should prioritise their ad server, and/or use header bidding

Why choose Internet Advertising Bureau

98% of delegates gave the IAB a 4/5 or higher for their full day training courses

Specialist training consultants who work with leading advertisers and agencies

Over 50 training courses ran since the beginning of the year

About provider


Whether you’re looking to upskill, reskill or invest in your workforce, we have a range of courses that can help. Our training is run throughout the year and is created in partnership with industry experts. What’s more’ it’s CPD accredited...

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Contact info

Internet Advertising Bureau

67 - 68 Long Acre
WC2E 9JD London

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Average rating 5

Based on 2 reviews.

It was good, the content was basic to start with becoming more advanced twoards the end, which was a sensible way to deliver what became quite complex content
Well done to the IAB and the presenter for finding a way to continue training sessions by using Zoom. Advanced Programmatic was informative and really well organised.
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