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Virtual Training: Programmatic Video

Internet Advertising Bureau
Course summary
2 hours
99 GBP
Online courses
Professional Training
Internet Advertising Bureau

Course description

Virtual Training: Programmatic Video

This two-hour long virtual training session delves into video measurement, tagging and trafficking, plus we look to the future of video and a lot more 

Training Course Content

Module One: The Video Landscape & Video Measurement

  • This module provides an overview of the video landscape, some of the main players and formats, as well as considerations for video measurement.

Module Two: Tagging & Trafficking - VAST & VPAID

  • Here we take a look at why we traffic and tag campaigns using an adserver and look at the differences between VAST and VPAID in video

Module Three: The Future of Video & Advanced TV

  • This looks at what the future might hold for video and how advanced TV is driving further video consumption.

Why choose Internet Advertising Bureau

98% of delegates gave the IAB a 4/5 or higher for their full day training courses

Specialist training consultants who work with leading advertisers and agencies

Over 50 training courses ran since the beginning of the year

About provider

IAB UK

Whether you’re looking to upskill, reskill or invest in your workforce, we have a range of courses that can help. Our training is run throughout the year and is created in partnership with industry experts. What’s more’ it’s CPD accredited...


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Internet Advertising Bureau

67 - 68 Long Acre
WC2E 9JD London

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