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Virtual Training: Social Media Strategy

Internet Advertising Bureau
Course summary
2 hours
99 GBP excl. VAT
Online courses
Next available date: 09/09/2020 10:00 - Online courses
Professional Training
Internet Advertising Bureau

Course description

Virtual Training: Social Media Strategy

Join us for this two-hour webinar to find out where social is headed and how to harness it for the benefit of your business. We'll cover the importance of risk management and having a coherent content strategy, plus the psychology of content and why some campaigns just 'work'. 

Suitability - Who should attend?

This course is perfect for…

  • Account Executives
  • Account Managers

Outcome / Qualification etc.

What will you learn? 

  • Developing a social strategy
  • Reputation management
  • Legal considerations

Training Course Content

Module One: Context for Developing a Framework

    • We’ll explore frameworks for developing an optimal social media strategy for brand marketing and activation, PR and communications, sales, business development, customer insight and customer experience

    Module Two: Social Media and Community Strategy 

    • In this session, we’ll cover: community strategy and community management in social; reputational risk and aligning crisis and issues management; social customer experience and customer service; governance and legal considerations

    Why choose Internet Advertising Bureau

    98% of delegates gave the IAB a 4/5 or higher for their full day training courses

    Specialist training consultants who work with leading advertisers and agencies

    Over 50 training courses ran since the beginning of the year

    About provider

    Internet Advertising Bureau

    IAB UK

    Whether you’re looking to upskill, reskill or invest in your workforce, we have a range of courses that can help. Our training is run throughout the year and is created in partnership with industry experts. What’s more’ it’s CPD accredited...


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    Contact info

    Internet Advertising Bureau

    67 - 68 Long Acre
    WC2E 9JD London

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    Reviews

    Average rating 5

    Based on 2 reviews

    Participant
    (5)
    Michelle Goodall presented the Social Media Strategy course and she was absolutely brilliant. Clear, concise and easy to follow. I feel more confident in adding a social media element to our media plans understanding the channels and their purpose.
    Participant
    (5)
    The host was really great and made it as interactive as possible given the circumstances
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