Course description
Virtual Training: Social Media Strategy
Join us for this two-hour webinar to find out where social is headed and how to harness it for the benefit of your business. We'll cover the importance of risk management and having a coherent content strategy, plus the psychology of content and why some campaigns just 'work'.
Suitability - Who should attend?
This course is perfect for…
- Account Executives
- Account Managers
Outcome / Qualification etc.
What will you learn?
- Developing a social strategy
- Reputation management
- Legal considerations
Training Course Content
Module One: Context for Developing a Framework
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We’ll explore frameworks for developing an optimal social media strategy for brand marketing and activation, PR and communications, sales, business development, customer insight and customer experience
Module Two: Social Media and Community Strategy
- In this session, we’ll cover: community strategy and community management in social; reputational risk and aligning crisis and issues management; social customer experience and customer service; governance and legal considerations
Why choose Internet Advertising Bureau
98% of delegates gave the IAB a 4/5 or higher for their full day training courses
Specialist training consultants who work with leading advertisers and agencies
Over 50 training courses ran since the beginning of the year
About provider
IAB UK
Whether you’re looking to upskill, reskill or invest in your workforce, we have a range of courses that can help. Our training is run throughout the year and is created in partnership with industry experts. What’s more’ it’s CPD accredited...
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Contact info
Internet Advertising Bureau
Reviews
Average rating 5
Based on 2 reviews
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