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Building & Measuring Brand Equity

Informa Middle East
Course summary
3 days
4,195 USD excl. VAT
English
Dubai
Next available date: 15/12/2020 09:00 - Dubai
Professional Training

Course Description

To be successful, brands have to review their organisation from an outside-in approach which starts with a healthy curiosity about customer needs, wants and desires. In addition to the ever more demanding need of customers, technological advances are allowing disruptive changes to challenge established practices. The consumer pains and gains to which the business must respond is where the brand equity battle is lost or won.

Change is the new normal. Those brands that have deep customer connections and respond with agility have an opportunity to beat their competitors in their capacity to provide a superior customer experience. We live in a data rich world which gives us new information allowing us to adjust our activities in real time, leveraging the instant power of advocacy in social media and the management and monitoring of this is imperative. Can you or your organisation risk NOT having the tools, processes, techniques and above all, the tips that will give you the edge?

This course focuses on gaining insights to address the challenges and provide winning solutions.

Suitability - Who should attend?

This course is designed to help all brand builders from across the organisation to actively create brand growth, monitor performance and optimise in real time. Specifically, it will benefit all those that have responsibility for driving and measuring brand health. These include:

  • Product Managers, Brand Managers, Marketing Directors, and Internal and External Communications Specialists
  • Team leaders will appreciate discovering how to implement new ways of working
  • Finance controllers will understand the role that brand equity provides in driving goodwill
  • The term ‘brand’ is as applicable to celebrities, politicians and sports folk as it is to charities, government agencies, and commercial businesses. Whether B2B or B2C, all need to manage their identity and this course is invaluable to them all to see the net commercial worth they are developing

The competencies for brand equity success that are delivered in this course include:

  • A passion for the customer
  • A curiosity to comprehend changing attitudes
  • An overwhelming desire for action
  • A mentality to strive and measure improvement
  • A willingness to lead change

Outcome / Qualification etc.


  • Build strong brands by leveraging deep customer understanding
  • Know how to disrupt competitors’ established models
  • Get familiar with the tools to develop powerful and compelling value propositions
  • Identify the processes to deliver superior creative brand communications
  • Measure performance and respond in real time
  • Expenses

    The cost of this Informa training course is USD 4195 per delegate, inclusive of lunch and refreshments.

    Valuable Savings
    Early bird discounts are available for all of Informa's courses, and special offers are applicable on select courses throughout the year.

    In-Company Training
    Save up to 40% – If you have 6 or more people interested in attending, Informa can provide you with a customised training solution that meets the learning and development needs of your team and business.
    This training programme can be delivered as in-house training for your staff, anywhere in the region.

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    Provider: Informa Middle East

    Informa Middle East

    Informa Middle East offers a broad selection of open courses and in house training programmes, covering the key professional areas: Finance and Investment, IT and telecommunications, HR, Business Administration, Health & Safety and Marketing. Informa Middle East is part of...


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    Contact information for Informa Middle East

    Informa Middle East

    Level 20 in the World Trade Centre Tower,
    PO Box 9428
    Dubai

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