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Certificate in Strategic Internal Communications

Informa Middle East
Course summary
4 days
5,195 USD excl. VAT
English
Open / Scheduled
Next available date: 23/03/2020 09:00 - Dubai
Course Dates
Dubai
23/03/2020 09:00  (English)
5,195 USD
07/12/2020 09:00  (English)
5,195 USD

Course Description

How often do we hear organisations say that its people are its greatest asset? Businesses need employees to understand, believe in and promote the future direction of the organisation, in other words to become an ambassadorial workforce.

In an increasingly cost-driven, value-focused business environment, internal communicators have a unique and crucial role to play in the success of an organisation by providing a clear line of sight between business strategy and every employees’ role in delivering it.

This course will demonstrate how the Internal Communications function not only supports the communication of business strategy, but also plays a vital role in its delivery, by:

  • Articulating the business case for an effective, strategically aligned internal communications capability within your organisation to your senior stakeholders
  • Improving awareness, understanding and advocacy of your business strategy among internal stakeholders
  • Moving your internal communications away from tactical interventions towards a more strategically aligned, valueadding approach
  • Demonstrating how effective internal communication is consequential to the success of your business
  • Helping you to evaluate and improve your levels of personal influence as a strategic communications partner

Suitability - Who should attend?

This cutting edge course is created for professionals interested in maximising internal communications in their companies. From Department Heads and HR Directors to Internal Communications Managers and PR Managers, this course is for everyone interested in engaging their employees and creating an ambassadorial workforce.

Outcome / Qualification etc.

  • Develop a Corporate Communications Strategy and Plan for your organisation, which aligns to business fundamentals, captures stakeholder needs and optimises the channels available to you
  • Conduct a review of your organisation’s current communications capabilities and future needs
  • Articulate the critical success factors for internal communications and effective alignment with business strategy
  • Identify, map and meet your stakeholders’ needs for internal communications
  • Evaluate your audiences and their needs, so that your messages resonate with them and invoke the intended response
  • Act as a Strategic Internal Communications Business Partner, by understanding your role as trusted advisor, the importance of personal influence, and the relationship between internal communications, employee engagement and customer satisfaction
  • Expenses

    The cost of this Informa training course is USD 5195 per delegate, inclusive of lunch and refreshments.Valuable Savings Early bird discounts are available for all of Informa's courses, and special offers are applicable on select courses throughout the year. In-Company Training Save up to 40% – If you have 6 or more people interested in attending, Informa can provide you with a customised training solution that meets the learning and development needs of your team and business. This training programme can be delivered as in-house training for your staff, anywhere in the region.

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    Provider: Informa Middle East

    Informa Middle East

    Informa Middle East offers a broad selection of open courses and in house training programmes, covering the key professional areas: Finance and Investment, IT and telecommunications, HR, Business Administration, Health & Safety and Marketing. Informa Middle East is part of...


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    Contact information for Informa Middle East

    Informa Middle East

    Level 20 in the World Trade Centre Tower,
    PO Box 9428
    Dubai

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