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Certified Brand Manager

Informa Middle East
Course summary
4 days
5,195 USD excl. VAT
English
Dubai
Next available date: 28/09/2020 09:00 - Dubai
Professional Training

Course Description

Certified Brand Manager covers the roles and responsibilities of brand management, and how these are evolving over time, the key organisational interfaces, and the use of the classical marketing “Ps” to strengthen your brand. You will explore the different levels of your brand (e.g. elements, attributes, personality and core values), and how each plays an important role in developing and maintaining strong relationships with your customers. Overall, the course will provide insights into achieving the ultimate payoff by maximising brand equity and brand value. The exam at the end of the course will help you meet all the prerequisites to become a “Certified Brand Manager”.

Suitability - Who should attend?

This exam preparation course is ideal for people who wish to refresh their memory on sound theory and prepare for the exam to gain the Certified Brand Manager credential.

This brand management certification course in Dubai is designed for brand managers and those responsible for creating and strengthening a company's brands. In addition, it is useful for people who interact with brand managers, and those who are responsible for marketing products and services.

  • Brand managers and those responsible for managing the function
  • Marketing managers
  • Product managers, product marketing managers and others leveraging their brand when marketing products
  • Business managers and others wanting to become more knowledgeable about the role of their brand

Outcome / Qualification etc.


  • Increase your effectiveness as a brand manager and receive the industry certification, "Certified Brand Manager" from AIPMM
  • Strengthen your brand to develop and maintain deeper, longer lasting relationships with your customers
  • Position your brand to make it relevant, distinct and engaging for your target customers
  • Expenses

    The cost of this Informa training course is USD 5195 per delegate, inclusive of lunch and refreshments.

    Valuable Savings
    Early bird discounts are available for all of Informa's courses, and special offers are applicable on select courses throughout the year.

    In-Company Training
    Save up to 40% – If you have 6 or more people interested in attending, Informa can provide you with a customised training solution that meets the learning and development needs of your team and business.
    This training programme can be delivered as in-house training for your staff, anywhere in the region.

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    Provider: Informa Middle East

    Informa Middle East

    Informa Middle East offers a broad selection of open courses and in house training programmes, covering the key professional areas: Finance and Investment, IT and telecommunications, HR, Business Administration, Health & Safety and Marketing. Informa Middle East is part of...


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    Contact information for Informa Middle East

    Informa Middle East

    Level 20 in the World Trade Centre Tower,
    PO Box 9428
    Dubai

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