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Storytelling for Business

Informa Middle East
Course summary
3 days
4,195 USD excl. VAT
English
Dubai
Next available date: 01/09/2020 09:00 - Dubai
Professional Training

Course Description

Storytelling is an age-old art which has become a key skill in the modern world. 10,000 years ago, the tribe leaders sat their communities around fires and passed on the wisdom of the ages through stories that captured the hearts and minds of their village folk.

In today’s world, stories have evolved to a variety of mediums and have transcended the fireplace and verbal delivery to the digital screens of movies, vlogs, memos, social updates and so much more. However, storytelling itself has very much remained the same in principal. What has evolved tremendously is the accuracy and science behind storytelling based on cognitive psychology and neuropsychology, which gift us with incredibly efficient and simple formats that transform any regular person into a master of inspiration and a catalyst for action.

With all the noise evading our daily lives, we cannot afford to not make our ideas stick in the minds of our listeners and drive the future forward. However, driving the future forward means connecting with our internal and external clients at the deepest of levels. The deeper the connection, the stronger the result. Storytelling bridges the gap between the mission, vision and objectives of the company/department and the team or individual that is responsible for its implementation. With storytelling, you can shift beliefs, engineer the culture, engage employees, drive performance, and cure inefficiency and fear within an organisation and in the market.

Suitability - Who should attend?

This course is designed for any individual who is specifically required to communicate effectively to a personor group of people within any organisation or public setting.

Key positions that will deeply benefit from this workshop include professionals involved in Marketing,Communications, Sales, PR, Customer Service, and HR, in addition to Project Managers, Entrepreneurs, Heads ofDepartments, and C-Suite Executives.

Outcome / Qualification etc.

  • Connect with your clients and employees like never before by syncing with their deepest emotions
  • Lead more powerfully by forging stronger relationships through the power of stories
  • Drive people to action and move them towards the objectives you want as a company or individual
  • Excite and delight your target market or audience with content that finds its way into their permanent memories
  • Keep them wanting more – build a hunger and thirst for your brand or mission
  • Expenses

    The cost of this Informa training course is USD 4195 per delegate, inclusive of lunch and refreshments.Valuable Savings Early bird discounts are available for all of Informa's courses, and special offers are applicable on select courses throughout the year. In-Company Training Save up to 40% – If you have 6 or more people interested in attending, Informa can provide you with a customised training solution that meets the learning and development needs of your team and business. This training programme can be delivered as in-house training for your staff, anywhere in the region.

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    Provider: Informa Middle East

    Informa Middle East

    Informa Middle East offers a broad selection of open courses and in house training programmes, covering the key professional areas: Finance and Investment, IT and telecommunications, HR, Business Administration, Health & Safety and Marketing. Informa Middle East is part of...


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    Contact information for Informa Middle East

    Informa Middle East

    Level 20 in the World Trade Centre Tower,
    PO Box 9428
    Dubai

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