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Institute of Data and Marketing

IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to the very top of their profession.

Developed and taught by practitioners with years of experience, working with a wide range of brands and organisations around the world, every course is focused on delivering immediate and long-term practical value for you and your business. And you can prepare for your future with our cutting-edge content and advanced delivery platforms.

Our team are on hand throughout the process, whether you need the advice to decide on the right qualification or support during your studies.

Why choose the IDM?

  • In 30 years they’ve trained over 100,000 delegates in over 28 countries.
  • You can be sure that all content is relevant and up to date, as all courses and qualifications are taught by practitioners with real-world experience.
  • You’ll take part in practical courses, where the emphasis is on achieving immediate and long-term gains.
  • You’ll be assigned a course coordinator who will look after all your learning needs.
  • You can demonstrate your professional growth through the IDM CPD scheme.
  • You can get bespoke, on-site programs for your organisation when required.
  • As part of the DMA Group we deliver industry best-practice training in line with our responsible marketing remit.
Show all courses with Institute of Data & Marketing

Quick stats

Over 30 years experience as a leading awarding body for qualifications in data & digital marketing

Over 100,000 people have attended our courses

Over 15,000 marketers have earned a professional certification with us

Courses

Professional Training
Data Analytics Length Price Location Reviews
Data Analytics for Marketers (Virtual Classroom) 2 days From 850 GBP Online courses
5.0 (6)
Google Analytics: Essentials 1 day From 450 GBP Multiple (2)
5.0 (4)
Economics
Online IDM Award in Behavioural Economics 1 day From 450 GBP Online courses
Information Management
Online IDM Award in Data and Analysis 12 months From 495 GBP Online courses
Leadership
Innovate You: Become a Modern Marketing Leader 1 day From 795 GBP Multiple (2)
Marketing
B2B Marketing: The Complete Guide 2 days From 850 GBP Multiple (2)
Briefing and Evaluating Creative Work 1 day From 450 GBP Multiple (2)
5.0 (4)
Budgeting for Marketers: Essentials 1 day From 450 GBP Multiple (2)
Campaign Planning (Virtual Classroom) 1 day From 450 GBP Online courses
Copywriting Masterclass (Virtual Classroom) 1 day From 450 GBP Online courses
4.8 (5)
Customer Insight (Virtual Classroom) 1 day From 450 GBP Online courses
5.0 (1)
Customer Retention 1 day From 450 GBP Multiple (2)
5.0 (2)
How to Be a More Effective Creative 1 day From 450 GBP Multiple (2)
Online IDM Award in Direct Mail 12 months From 295 GBP Online courses
Online IDM Award in Marketing From 495 GBP Online courses
Online Professional Diploma in Data-Driven Marketing 1 day From 450 GBP Online courses
5.0 (4)
Responsible Marketing: Privacy, Compliance and the Law 1 day From 450 GBP Online courses
Digital Marketing
Digital Marketing Strategy (Virtual Classroom) 1 day From 450 GBP Online courses
Digital Marketing: Essentials (Virtual Classroom) 1 day From 450 GBP Online courses
5.0 (4)
Email Marketing: Strategy and Tactics (Virtual Classroom) 2 days From 850 GBP Online courses
4.9 (7)
IDM Advanced Certificate in Digital Copywriting (Virtual Classroom) 2 weeks From 1,495 GBP Online courses
IDM Award in Content Marketing (Virtual Classroom) 2 days From 850 GBP Online courses
IDM Award in Digital Copywriting (Virtual Classroom) 2 days From 1,200 GBP Online courses
5.0 (7)
IDM Award Search Engine Marketing: SEO & PPC (Virtual Classroom) 2 days From 850 GBP Online courses
4.8 (4)
IDM Professional Diploma in Digital Marketing (Virtual Classroom) 6 days From 2,830 GBP Online courses
5.0 (4)
Integrated Marketing Strategy 1 day From 450 GBP Multiple (2)
5.0 (1)
Online IDM Award in Digital Marketing 12 months From 495 GBP Online courses
Online IDM Professional Diploma in Digital Marketing 6 days From 2,410 GBP Online courses
Social Media Marketing
Influencer Marketing 1 day From 450 GBP Multiple (2)
Online IDM Professional Certificate in Social Media 2 days From 995 GBP Online courses
Social Media: Strategy, Tools and Tactics 2 days From 850 GBP Multiple (2)
5.0 (1)
Corporate Training for Teams
Data Analytics
Data Analytics for Marketers 2 days Multiple (2)
Google Analytics: Essentials 1 day Multiple (2)
Economics
Online IDM Award in Behavioural Economics 1 day Online courses
Leadership
Innovate You: Become a Modern Marketing Leader 1 day Multiple (2)
Marketing
B2B Marketing: The Complete Guide 2 days Multiple (2)
Briefing and Evaluating Creative Work 1 day Multiple (2)
Budgeting for Marketers: Essentials 1 day Multiple (2)
Campaign Planning 1 day Multiple (2)
Copywriting Masterclass 1 day Multiple (2)
Customer Insight 1 day Multiple (2)
Customer Retention 1 day Multiple (2)
How to Be a More Effective Creative 1 day Multiple (2)
Online Professional Diploma in Data-Driven Marketing 1 day Online courses
Responsible Marketing: Privacy, Compliance and the Law 1 day Multiple (2)
Digital Marketing
Digital Marketing Strategy 1 day Multiple (2)
Digital Marketing: Essentials 1 day Multiple (2)
Email Marketing: Strategy and Tactics 2 days Multiple (2)
IDM Award in Content Marketing (Virtual Classroom) 2 days Online courses
IDM Award Search Engine Marketing: SEO & PPC (Virtual Classroom) 2 days Online courses
Integrated Marketing Strategy 1 day Multiple (2)
Social Media Marketing
Influencer Marketing 1 day Multiple (2)
Social Media: Strategy, Tools and Tactics 2 days Multiple (2)
Postgraduate Education
Marketing
IDM Postgraduate Diploma in Data-Driven Marketing 9 days From 3,475 GBP Multiple (2)
5.0 (6)
Digital Marketing
IDM Postgraduate Diploma in Digital Marketing 9 days From 3,475 GBP Multiple (2)
4.3 (6)
  • = New education
  • = Beginner level
  • = Intermediate level
  • = Advanced level

View all

Why choose Institute of Data & Marketing

  • For over 30 years we have driven marketing excellence through a totally customer-centric learning approach, helping over 100,000 marketers get better at what they do.
  • Our learning syllabus is crafted by our tutors – handpicked, marketing practitioners – and underpinned by DMA best practice guidance and award-winning case study content.
  • Our expansive learning portfolio offers flexible study options for individuals and business corporate packages, with short and long study options that include professional qualifications, certificates and awards made accessible via public programmes, online learning and in-house training.
  • Everything you need to boost your career, under one roof.

Awards & Accreditations

learning arm of Data & marketing association (DMA)

Europe’s largest trade association for Data & Marketing

registered

Educational Institute

Registered professional body

CPD

Reviews

Average rating 4.9

Based on 202 reviews

Lydia B
(1)
I am halfway through the Postgraduate Diploma and I would not recommend it to anyone. The course content is made up of text only and is riddled with errors, with much of the content copy and pasted from public blogs or articles. The assignment we have been given includes stats which do not make sense and are unrealistic, making the assignment di...
Owen Cheshire Comment:
Dear Lydia, Thank you for your feedback, we take all comments very seriously to improve our service and support. On receipt of this message, we contact you via other channels to discuss your concerns. We wish to remain transparent and honest at all times, and we hope you will not hesitate to contact us again, via ask@theidm.com L...
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Emma Smillie
(5)
Course was excellent, easy to navigate and fulfilled my learning objective.
Emma Marcarian
(5)
I thought the tutors really took to the time to ensure you understood each session.

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Institute of Data & Marketing

DMA House
70 Margaret Street London
W1W 8SS

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www.theidm.com


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