HOME
 

Briefing and Evaluating Creative Work (Virtual Classroom) - 50% off*

Institute of Data & Marketing
Course summary
1 day
450 GBP excl. VAT
English
Full time
Online courses
Next available date: Enquire for more information - Online courses
Professional Training

Course description

Briefing and Evaluating Creative Work (Virtual Classroom) - 50% off*

Learn how to get better results by crafting a brilliant brief. Discover the best way to write a clear proposition and get noticed through big creative ideas. Understand how to confidently evaluate what the creative team produces and give effective feedback.

Suitability - Who should attend?

Marketers who want to spend less time feeding back on creative work that just doesn’t perform, and more time perfecting the proposition.

Enrol onto ‘Briefing and Evaluating Creative Work’ course and receive the ‘DMA Copywriting Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.

Previous delegates include:

  • Account Manager (Barraclough Edwards Chamberlain Ltd)
  • Web Designer (Estee Lauder Companies)
  • Senior Campaign Exectuive (Legal & General)

Outcome / Qualification etc.

You will learn to:

  • Determine the objectives of your communications
  • Write a clear proposition
  • Implement an effective briefing process
  • Inspire and equip creative teams to produce results you want
  • Identify the 'big creative idea' and evaluate pitches

Training Course Content

It all starts with the brief

  • Why the brief is an investment
  • Who contributes to the brief
  • The role of the creative team

Setting objectives

  • Clarifying the aims of the creative: 2 simple questions
  • The expectations of the creative team and client

Propositions

  • Why a proposition is key
  • What a clear proposition looks like
  • Practise writing propositions

Writing a brief

  • Using the proposition effectively
  • Essential elements of the briefing document
  • Using a brief template

Evaluating creative

  • Arriving at the big creative idea
  • How to be relevant and get noticed
  • Assess pitches and decide whether the creative meets your objectives
  • Giving constructive feedback

Case studies

  • Examining the briefs and propositions that resulted in successful creative work for major direct and digital brands

Why choose Institute of Data & Marketing

Over 30 years experience as a leading awarding body for qualifications in data & digital marketing

Over 100,000 people have attended our courses

Over 15,000 marketers have earned a professional certification with us

Expenses

*50% off all Learning – only for the first 500 IDM Members who apply for this subsidy.

Members: £225 + VAT

Non-members: £450 + VAT

Enquire to become a member & benefit from the member subsidy.

About provider

Institute of Data and Marketing

IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...


Read more and show all courses with this provider

Request info

Fill out your details to find out more about Briefing and Evaluating Creative Work (Virtual Classroom) - 50% off*.

  Contact the provider

  Get more information

  Register your interest

Country *

Contact info

Institute of Data & Marketing

DMA House
70 Margaret Street London
W1W 8SS

 Show phone number
www.theidm.com


Request information

Find out more about this Briefing and Evaluating Creative Work (Virtual Classroom) - 50% off* course - simply fill out your details:

Find a course for you!

  Read the course
 summary on this page

 Fill in your details and Request information

 Receive all the info you need

Find more courses here