HOME
 

Content Marketing Strategy (Virtual Classroom) - 50% off*

Institute of Data & Marketing
Course summary
1 day
450 GBP excl. VAT
English
Full time
Online courses
Next available date: Enquire for more information - Online courses
Professional Training

Course description

Content Marketing Strategy (Virtual Classroom) - 50% off*

Plan your content marketing to boost your success. During this course you'll develop a full understanding of goal setting and performance tracking. You'll leave with an assured grasp of strategy that will help you to deliver results.

You will learn to:

  • Create your content strategy
  • Understand how to create content goals
  • Understand the metrics specifically correlated to the content funnel
  • Put together a content audit
  • Develop a content strategy process for the company

Suitability - Who should attend?

The course is aimed at marketers looking to understand how to put a strategic content framework together to maximise content performance.

Enrol onto ‘Content Strategy’ course and receive the ‘DMA Copywriting Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.

Training Course Content

Creating a content marketing strategy

  • What is a content strategy and why is it important
  • How content strategy and content marketing are separate but connected
  • The fundamentals to delivering a successful documented content marketing strategy
  • What are the common mistakes businesses make when creating a content strategy
  • An introduction into the Hero, Hub, and Hygiene

What should a content marketing strategy include?

  • Business case for innovating with content marketing, justification, risks, and vision
  • Planning content marketing, goals and the unique value proposition delivered through content
  • Personas and content maps, audience needs and content engagement cycle
  • Brand story, characterise content marketing, messaging and audience impact
  • Channel plan: platforms, processes, and objectives for each channel

How does a content strategy impact other teams/departments in an organisation?

  • Who are the key internal stakeholders and their roles and responsibilities
  • What is the role of the agency in the content framework
  • How to influence teams/departments new to content strategy
  • How to set up a business/department to deliver a successful content strategic framework
  • What content metrics really matter to a business

Strategic content strategy in action

  • Which organisations are benefiting from a strategic content approach
  • How the content strategy supports the overarching marketing strategy
  • Key learnings that can be applied to the delegate’s organisation

The future of content strategy

  • Responsive marketing and the in-house newsdesk
  • Emerging content trends that should not be ignored

Course delivery details

Virtual Classroom:Tutor led, live, online classroom environments, find out more here:Virtual Classroom

Why choose Institute of Data & Marketing

Over 30 years experience as a leading awarding body for qualifications in data & digital marketing

Over 100,000 people have attended our courses

Over 15,000 marketers have earned a professional certification with us

Expenses

*50% off all Learning – only for the first 500 IDM Members who apply for this subsidy.

Members: £225 + VAT

Non-members: £450 + VAT

Enquire to become a member & benefit from the member subsidy.

About provider

Institute of Data and Marketing

IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...


Read more and show all courses with this provider

Request info

Fill out your details to find out more about Content Marketing Strategy (Virtual Classroom) - 50% off*.

  Contact the provider

  Get more information

  Register your interest

Country *

Contact info

Institute of Data & Marketing

DMA House
70 Margaret Street London
W1W 8SS

 Show phone number
www.theidm.com


Request information

Find out more about this Content Marketing Strategy (Virtual Classroom) - 50% off* course - simply fill out your details:

Find a course for you!

  Read the course
 summary on this page

 Fill in your details and Request information

 Receive all the info you need

Find more courses here