HOME
 

Conversion Rate Optimisation

Institute of Data & Marketing
Course summary
Professional Training
1 day
450 GBP excl. VAT
Full time
Professional Training
Course Dates
Online courses
450 GBP
29/09/2022

Online courses
450 GBP
01/12/2022

Online courses
450 GBP
01/12/2022

London
Enquire for more information

Course description

Conversion Rate Optimisation

Learn how to convert more web visitors into customers. Discover new optimisation tools and technologies to improve your outcomes. Understand multivariate and A/B testing methodologies and how they lead to better business results. Explore how your own website can be improved.

Suitability - Who should attend?

This course is designed for marketers or managers with responsibility for optimising web pages to make sales or leads, or encouraging visitors to take desired actions. Suitable for Conversion Optimisers, usability professionals, web analysts, digital marketers.

Enrol onto ‘Conversion Rate Optimisation (CRO)’ course and receive the ‘DMA Social Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.

Outcome / Qualification etc.

You will learn to:

  • Understand the principles of CRO and why it will benefit your business
  • Assess the hierarchy of goals on your web pages- what are you asking your users to do?
  • Effectively identify and use the optimisation tools available
  • Design optimisation testing from hypothesis to results analysis
  • Use advanced testing by applying segments and integration with other data sources

Training Course Content

Why CRO is important

  • The pros and cons of introducing Conversion Rate Optimisation into your business
  • How to develop a structured approach to CRO

Research

  • Customer journey analysis
  • Qualitative and quantitative research

Hypothesis / Ideas

  • Goals and hypotheses
  • Examples of test ideas

Prioritisation

  • How to prioritise tests
  • How to develop an optimisation roadmap

Testing

  • Testing methodologies - multivariate and A/B testing
  • How to develop a culture of experimentation

Analysis

  • Statistical tests of significance
  • Analysis to understand test results

Personalisation

  • How to segment and personalise users
  • Persuasion tactics

Workshop

  • Group assessment and brainstorming around delegates’ own websites
  • 7 habits of highly effective CRO Marketers

Course delivery details

Virtual Classroom: Tutor-led, live, online classroom environments

The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. It lets you keep learning, wherever you are, and to connect with others, no matter the distance.

The IDM’s Virtual Classroom offers:

  • An interactive classroom environment
  • Peer-to-peer collaboration
  • An engaging platform experience
  • Practical learning through hands-on exercises
  • Online access anywhere you can get an internet connection

Courses are structured in a time-friendly format consisting of three to four sessions per day, broken up into 60 to 90 minutes of learning, instead of the conventional approach of listening to lectures and notetaking.

Before starting your course, you’ll receive joining instructions outlining any technical requirements, plus a unique login link via Zoom.

Why choose Institute of Data & Marketing

Over 30 years experience as a leading awarding body for qualifications in data & digital marketing

Over 100,000 people have attended our courses

Over 15,000 marketers have earned a professional certification with us

Expenses

Members: £400 + VAT

Non-members: £450 + VAT

About provider

Institute of Data and Marketing

IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...


Read more and show all courses with this provider

Request info

Fill out your details to find out more about Conversion Rate Optimisation.

  Contact the provider

  Get more information

  Register your interest

Country *

Contact info

Institute of Data & Marketing

DMA House
70 Margaret Street London
W1W 8SS

 Show phone number
www.theidm.com


Request information

Find out more about this Conversion Rate Optimisation course - simply fill out your details:

Find a course for you!

  Read the course
 summary on this page

 Fill in your details and Request information

 Receive all the info you need

Find more courses here