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Conversion Rate Optimisation (Virtual Classroom) - 50% off*

Institute of Data & Marketing
Course summary
1 day
450 GBP excl. VAT
English
Full time
Online courses
Next available date: 13/10/2021 - Online courses
Last application: 29/09/2021
Professional Training

Course description

Conversion Rate Optimisation (CRO) (Virtual Classroom) - 50% off*

Learn how to convert more web visitors into customers. Discover new optimisation tools and technologies to improve your outcomes. Understand multivariate and A/B testing methodologies and how they lead to better business results. Explore how your own website can be improved.

You will learn to:

  • Understand the principles of CRO and why it will benefit your business
  • Assess the hierarchy of goals on your web pages- what are you asking your users to do?
  • Effectively identify and use the optimisation tools available
  • Design optimisation testing from hypothesis to results analysis
  • Use advanced testing by applying segments and integration with other data sources

Suitability - Who should attend?

This course is designed for marketers or managers with responsibility for optimising web pages to make sales or leads, or encouraging visitors to take desired actions. Suitable for Conversion Optimisers, usability professionals, web analysts, digital marketers.

Enrol onto ‘Conversion Rate Optimisation (CRO)’ course and receive the ‘DMA Social Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.

Training Course Content

About Conversion Rate Optimisation

  • The principles of CRO
  • Demystifying the jargon
  • Why CRO? The pros and cons of introducing Conversion into your business
  • The business case for CRO

The Conversion Optimisers toolkit

  • Tools and technologies: quick survey tools, web analytics, usability studies and testing platforms

Testing

  • Testing methodologies - multivariate and AB testing
  • Assessing test data and the impact it can have on your business
  • Test analytics

Live website assessment and workshop

  • Page composition and how some popular websites could be improved
  • Group assessment and brainstorming around learners’ own websites

Improving your website

  • Building a test programme and strategy for improvement
  • Building wireframes to present to the group
  • Advanced testing techniques and tactics; segmentation, personalisation and persuasion tactics

Course delivery details

Virtual Classroom: Tutor-led, live, online classroom environments

Why choose Institute of Data & Marketing

Over 30 years experience as a leading awarding body for qualifications in data & digital marketing

Over 100,000 people have attended our courses

Over 15,000 marketers have earned a professional certification with us

Expenses

*50% off all Learning – only for the first 500 IDM Members who apply for this subsidy.

Members: £225 + VAT

Non-members: £450 + VAT

Enquire to become a member & benefit from the member subsidy.

About provider

Institute of Data and Marketing

IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...


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Institute of Data & Marketing

DMA House
70 Margaret Street London
W1W 8SS

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