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Copywriting for Social Media and Blogs

Institute of Data & Marketing
Course summary
Professional Training
1 day
Full time
Professional Training
Course Dates
Online courses
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London
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Course description

Copywriting for Social Media and Blogs

Learn to engage your audience with techniques for writing blog posts and social media updates. Discover how to write in a conversational style that engages readers and promotes response. Establish an assured voice that resonates with your audience and your brand.

You will learn to:

  • Make the most of social media and blogs to get the best results for your business
  • Turn robust copywriting principles into compelling blogs and posts
  • Understand the benefits of the key social media platforms
  • Use social media for search
  • Inspire feedback, react to the best effect, measure success

Suitability - Who should attend?

This course is for anyone who needs to write or evaluate social media copy and who is interested in blogging as a marketing or personal communication tool. You could be a marketing executive, manager or copywriter looking to expand your experience.

Training Course Content

Introduction to writing for digital channels

  • Where blogging and social media sit in a marketer's creative tool kit
  • How do they affect SEO?
  • Why do they need to be written in a different way to websites and print copy?
  • Brief intro on digital usability and your audience/brand

Blogging: What makes a great blog?

  • What is a blog?
  • Dialogue, not a conversation
  • Top 5 content rules for a great blog
  • Top 5 cardinal sins for a great blog
  • Where to find blogs, where to promote blogs, existing blog examples

Individual exercise: Create a new blog in WordPress

  • What else is out there?
  • Name your blog and create a template
  • Write your first posts
  • Add images and video

Taking the blog further

  • Links/blog-rolls/tag clouds etc.
  • Dealing with comments
  • Stimulating comments

Social Media - think strategically, not tactically

  • What is it you want to achieve?
  • Recap the potential benefits
  • Where is your audience?
  • What are they doing and what do they expect?
  • How will you measure success?

The key players: Facebook, Twitter and more

  • What do they each offer
  • What do their users expect
  • How could they work for you
  • Key competitors
  • What do you need to think of from a writing point of view?

Using social media for search

  • How does that work?
  • The importance of your words and phrases when other people are searching
  • Making the most of the #tag/RT/lists

Getting the tone right

  • Top 5 things to remember when writing for social media

Dealing with comments and feedback

  • Commenting and dealing with comments – tone, phrasing, reaction

Group summary of the day

  • Create a personal list of digital do's and don'ts
  • Identify future training requirements

Course delivery details

Virtual Classroom: Tutor led, live, online classroom environments

Why choose Institute of Data & Marketing

Over 30 years experience as a leading awarding body for qualifications in data & digital marketing

Over 100,000 people have attended our courses

Over 15,000 marketers have earned a professional certification with us

Expenses

Member - £400 + VAT

Non-member - £450 + VAT

About provider

Institute of Data and Marketing

IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...


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Contact info

Institute of Data & Marketing

DMA House
70 Margaret Street London
W1W 8SS

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www.theidm.com


Reviews

Average rating 5

Based on 2 reviews.

Katie Baxter
I learnt so much in one day that I'll take back to my role to make myself more efficient and strategic.
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