HOME
 

Copywriting Masterclass (Virtual Classroom) - 50% off*

Institute of Data & Marketing
Course summary
1 day
450 GBP excl. VAT
English
Full time
Online courses
Professional Training

Course description

Copywriting Masterclass (Virtual Classroom) - 50% off*

Learn advanced copywriting techniques that engage and sell. Improve your copy with insights into how people read and what motivates them to act. You'll leave with practical tips and knowledge that will enable you to apply your writing skills, whatever the context.

During this time when it’s essential to keep our physical distance, it’s just as important to maintain connections, education and ambition.

Suitability - Who should attend?

This course is designed for you if you are required to write effective, focused copy to communicate, inform and sell products or services.

Previous delegates include:

  • Marketing Manager (Gladstone)
  • Direct Marketing Executive (Concern Worldwide)
  • Copywriter (Ice Blue Marketing and Design)
  • Marketing Assistant (Pitney Bowes International)

Enrol onto ‘Copywriting Masterclass’ course and receive the ‘DMA Copywriting Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.

Outcome / Qualification etc.

You will learn to:

  • Understand the science of how people read copy and use it to your advantage
  • Define and articulate the real value in a sales proposition
  • Use both emotional and rational drivers to compel and persuade
  • Structure and adapt your copy to work effectively in both digital and offline media
  • Ensure graphics, images and typography work with your copy, not against it

Training Course Content

  • The science behind how people read and react to your copy
  • The power of persuasion and the importance of structure
  • Copywriting best practice: practical tips and advice
  • How to adapt your copy to work in every key channel and application

Course delivery details

The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. It lets you keep learning, wherever you are, and to connect with others, no matter the distance.

The IDM’s Virtual Classroom offers:

  • An interactive classroom environment
  • Peer-to-peer collaboration
  • An engaging platform experience
  • Practical learning through hands-on exercises
  • Online access anywhere you can get an internet connection

Courses are structured in a time-friendly format consisting of three to four sessions per day, broken up into 60 to 90 minutes of learning, instead of the conventional approach of listening to lectures and notetaking.

Before starting your course, you’ll receive joining instructions outlining any technical requirements, plus a unique login link via Zoom.

Why choose Institute of Data & Marketing

Over 30 years experience as a leading awarding body for qualifications in data & digital marketing

Over 100,000 people have attended our courses

Over 15,000 marketers have earned a professional certification with us

Expenses

*50% off all Learning – only for the first 500 IDM Members who apply for this subsidy.

Members: £225 + VAT

Non-members: £450 + VAT

Enquire to become a member & benefit from the member subsidy.

About provider

Institute of Data and Marketing

IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...


Read more and show all courses with this provider

Request info

Fill out your details to find out more about Copywriting Masterclass (Virtual Classroom) - 50% off*.

  Contact the provider

  Get more information

  Register your interest

Country *

Contact info

Institute of Data & Marketing

DMA House
70 Margaret Street London
W1W 8SS

 Show phone number
www.theidm.com


Reviews

Average rating 4.8

Based on 5 reviews.

Alice Jackson
I really enjoyed this course. I learned all about all forms of copy and have utilised it further in my current position at work. I look forward to using these copywriting skills even more in the future.
Majda Ledden
I took a lot away from the Copywriting Masterclass - more than I expected to, considering it was a one day course.
Danielle Matty
Paul was a fantastic teacher. I have learnt so much today I'm thrilled with the new knowledge I am leaving with. Thank you IDM! I would highly recommend this course.
Request information

Find out more about this Copywriting Masterclass (Virtual Classroom) - 50% off* course - simply fill out your details:

Find a course for you!

  Read the course
 summary on this page

 Fill in your details and Request information

 Receive all the info you need

Find more courses here