Course participant reviews for Institute of Data & Marketing

This course has provided tools for effective management of GA with insight of how to collect data and make meaningful business decisions. Real life examples of best practice GA provides a clear understanding of the power of the tools available.

I'm looking forward to getting back and putting this all in practice.

Excellent, as this web technology was explained in plain English.

Excellent! Very comprehensive and relevant from start to finish. Covered the basics to the more advanced options and capabilities available within Google Analytics without being too technical.

"If you want to meet great people from the widest range of industries while learning from industry greats in amazing facilities, the IDM is for you.

The course is well suited to marketing professionals seeking to improve email communications and develop effective digital strategy.

Every minute has counted. Well worth the journey and time away from the office. Thank you for giving me some more tools to enable me to do my job better.

The course was delivered at a good pace and encouraged participation for all attendees. Felix in particular was very good and provided many useful points of information. Thank you!

This is a really thorough practical course that provides the information and the confidence to get started.

I loved the clarity and the practicality of the customer journey model.

A very good starting point for any marketers launching an eCRM.

Great day - lots of new ideas and confidence in marketing." "A good overview of high level eCRM strategy. Great insight into planning and implementing email campaigns and then using the data.

The course was very useful, and I would highly recommend it to anyone interested in ecommerce.

This course is excellent for anyone who wants to get to grips with the basics of digital marketing - covers all the fundamental aspects of modern marketing techniques.

I would recommend this one day introduction as a great way to build or refresh knowledge. I found it extremely interesting, relevant and well delivered.

A very enjoyable and informative day. We covered a lot of ground, on a broad range of areas of digital marketing and I feel I definitely achieved a good grounding in the subject so I feel more confident moving forward in my role. Lovely, friendly staff, good food and an inspirational trainer. I hope to come back soon to broaden my learning!

If you want to meet great people from the widest range of industries while learning from industry greats in amazing facilities, then IDM is for you.

If you want to meet great people from the widest range of industries while learning from industry greats in amazing facilities, then IDM is for you.

Really informative course which made what I thought was a real minefield of a subject much more easy to digest. Looking forward to putting it into practice when I get to work.

Exceptionally well-presented - this course has given some great information to ensure my organization does all it can to comply with regulations.

Very thorough run through of the legislation and its application using lots of examples. I've come away with lots of questions and useful information to go back to my organisation with. Could have been a long day but Rosemary brought the subject to life.

It's great to come to a course and get more than expected.

My campaigns should never bomb again - but if they do I'll know what to do to address it.

This course met all my expectations and will prove very useful for campaign planning in future.

This one day course provided me with the tools I need to go back and implement robust campaigns and an intelligent testing programme.