HOME
 

Customer Retention (Virtual Classroom) - 50% off*

Institute of Data & Marketing
Course summary
1 day
Full time
Online courses
Next available date: Enquire for more information - Online courses
Professional Training

Course description

Customer Retention (Virtual Classroom) - 50% off*

Learn how to track the customer journey and drive loyalty. Understand how to use data to create more personal communications with customers and prospects. This course will give you the confidence to create retention strategies that work for your organisation.

Suitability - Who should attend?

This course is suitable for anyone relatively new to customer retention as part of their role or where the business has grown quickly through acquiring customers. Predominantly B2C marketers (agency or client-side) who plan, direct and execute direct and digital marketing campaigns.

Outcome / Qualification etc.

You will learn to:

  • Understand the real nature of customer loyalty and the true meaning and application of CRM
  • Understand how your customers interact, use and buy (or not) from your brand
  • Use analytical methods to measure customer retention and loyalty
  • Plan and target a customer contact strategy, using online and offline communications
  • Implement and evaluate the success of your customer retention strategy

Training Course Content

  • Understanding your customer
  • Measuring loyalty
  • Planning your strategy
  • The importance of data
  • Customer retention – making it work in practice

Course delivery details

Virtual Classroom: Tutor-led, live, online classroom environments

Why choose Institute of Data & Marketing

Over 30 years experience as a leading awarding body for qualifications in data & digital marketing

Over 100,000 people have attended our courses

Over 15,000 marketers have earned a professional certification with us

Expenses

*50% off all Learning – only for the first 500 IDM Members who apply for this subsidy.

Members: £225 + VAT

Non-members: £450 + VAT

Enquire to become a member & benefit from the member subsidy.

About provider

Institute of Data and Marketing

IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...


Read more and show all courses with this provider

Request info

Fill out your details to find out more about Customer Retention (Virtual Classroom) - 50% off*.

  Contact the provider

  Get more information

  Register your interest

Country *

Contact info

Institute of Data & Marketing

DMA House
70 Margaret Street London
W1W 8SS

 Show phone number
www.theidm.com


Reviews

Average rating 5

Based on 2 reviews.

Robert Lloyd
Martin is an experienced digital marketer with huge enthusiasm for the industry. The course opened a new thinking towards dealing with the right and wrong types of customers.
Anonymous
The course was packed full of great real-life examples to illustrate the theory. I've taken away some great tips and tools to help improve retention strategies within my role. Martin is a fantastic and engaging speaker and the day just flew by. It's great to listen and learn from Martin's many years of experience which was all delivered in a pas...
Show more
Request information

Find out more about this Customer Retention (Virtual Classroom) - 50% off* course - simply fill out your details:

Find a course for you!

  Read the course
 summary on this page

 Fill in your details and Request information

 Receive all the info you need

Find more courses here