Course description
Data Analytics for Marketers
Learn how to increase your marketing success by turning customer data into effective intelligence. Mine your data to look for relationships and asses the influence of key variables. Use modelling techniques and segmentation methods to predict future performance and inform your strategy.
Suitability - Who should attend?
This course is designed for marketers wanting a better understanding of analytical techniques. This is the course for you if you need to work with statistical or data-related concepts as part of your role. Its mathematical content will require a reasonable level of numeracy.
Previous participants include:
- Marketing Analyst (SAGE Publications)
- Senior Marketing Consultant (RBS Insurance)
- Marketing Manager (Nationwide Building Society)
Outcome / Qualification etc.
You will learn to:
- Identify which statistical methods are most useful to marketers
- Maximise the effectiveness of the data you hold
- Use predictive modelling techniques and segmentation methods
- Identify and interpret the key elements of your statistical output
- Use the findings appropriately and effectively to inform future strategies
Training Course Content
- Why data analysis is so important
- Getting to know your data
- Looking for key relationships within your data
- Using modelling techniques to predict the future
- Using segmentation methods to acknowledge differences amongst your customers
- Descriptive segmentation techniques
- Using segmentation to make predictions about future marketing performance
- Bringing it all together
Expenses
The full tuition price for members is 995 GBP. The price for non members is 1125 GBP.
About provider
Institute of Data and Marketing
IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...
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Contact info
Institute of Data & Marketing
Reviews
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