Email Marketing: Strategy and Tactics (Virtual Classroom) - 50% off*

Institute of Data & Marketing
Course summary
2 days
850 GBP excl. VAT
Full time
Online courses
Next available date: Enquire for more information - Online courses
Professional Training

Course description

Email Marketing: Strategy and Tactics (Virtual Classroom) - 50% off*

In this 2-day course you'll go step by step through the planning, creation and delivery of high quality email campaigns. Learn how to get better response, more conversions and higher ROI. Gain the confidence to optimise all aspects of your email marketing.

Suitability - Who should attend?

This course is designed for marketers responsible for the planning or implementation of email campaigns who want to improve results through the use of best practice tools and techniques.

Previous participants include:

  • Senior Marketing Manager (The Sanctuary)
  • Senior Planning Executive (EDF Energy)
  • International Marketing Executive (Harrods)

Outcome / Qualification etc.

You will learn to:

  • Evaluate the use of email and set the right objectives for your business
  • Understand the importance of good data, testing and of measuring results
  • Understand the influence of design and copy
  • Explore opportunities for harnessing technology and wider channels
  • Develop the right segmentation and targeting strategies for your audiences

Upgrade this course to our IDM Award in Email Marketing to receive a qualification for your studies.

Training Course Content

  • An introduction to email marketing
  • Developing an email marketing strategy
  • What is an email list and how do you grow one
  • Triggered and automated emails
  • Optimise your design and structure in your email campaign
  • Create engaging content in your email campaigns
  • Preparing to go live
  • Optimising your email campaign

Course delivery details

The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. It lets you keep learning, wherever you are, and to connect with others, no matter the distance.

The IDM’s Virtual Classroom offers:

  • An interactive classroom environment
  • Peer-to-peer collaboration
  • An engaging platform experience
  • Practical learning through hands-on exercises
  • Online access anywhere you can get an internet connection

Courses are structured in a time friendly format consisting of three to four sessions per day, broken up into 60 to 90 minutes of learning, instead of the conventional approach of listening to lectures and notetaking.

Before starting your course, you’ll receive joining instructions outlining any technical requirements, plus a unique login link via Zoom.

Why choose Institute of Data & Marketing

Over 30 years experience as a leading awarding body for qualifications in data & digital marketing

Over 100,000 people have attended our courses

Over 15,000 marketers have earned a professional certification with us


*50% off all Learning – only for the first 500 IDM Members who apply for this subsidy.

Members: £425 + VAT

Non-members: £850 + VAT

Enquire to become a member & benefit from the member subsidy.

About provider

Institute of Data and Marketing

IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...

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Institute of Data & Marketing

DMA House
70 Margaret Street London

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Average rating 4.9

Based on 7 reviews.

Lizzy Kavanagh
A good course offering interesting insights about email marketing. There were numerous 'light bulb' moments and I'll definitely be able to apply what I learned in my role moving forward.
Joe Kendrick
The course is well suited to marketing professionals seeking to improve email communications and develop effective digital strategy.
Rachel Hammond
Every minute has counted. Well worth the journey and time away from the office. Thank you for giving me some more tools to enable me to do my job better.
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