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IDM Award in GDPR for Direct Mail - 50% off*

Institute of Data & Marketing
Course summary
3 months
100 GBP excl. VAT
English
Full time
Online courses
Next available date: The course is delivered online & can be started anytime. Please contact The IDM. - Online courses
Professional Training

Course description

IDM Award in GDPR for Direct Mail - ONLINE - 50% off*

Discover the core facts every marketer needs to know and the advantages direct mail brings to marketers under the GDPR. Validated by the DMA

Suitability - Who should attend?

The online GDPR award is ideal for professionals currently employed in commercial and public sector companies across all sectors, including professional services and not for profit. Equally agencies, consultancies and suppliers servicing their data management needs will benefit by enrolling staff.

Outcome / Qualification etc.

During your Qualification in the GDPR, you will learn to:

  • How Direct Mail fits into the GDPR
  • Mail’s GDPR advantage
  • Direct Mail and cross-border campaigns
  • Using Direct Mail and personal data
  • Consent and Direct Mail
  • Legitimate Interests and Direct Mail
  • How to communicate Consent and Legitimate Interests
  • Special categories of data and Direct Mail
  • Using and selling lists – implications for Direct Mail

Training Course Content

The GDPR covers the processing of the personal data of European citizens, even if that processing takes place outside the EU. When the UK leaves the EU, the GDPR will stay and the UK’s national regulator, the Information Commissioner’s Office (ICO), advises companies to carry out their preparation plans. This is the best place to start.

This course has been developed in conjunction with the DMA Responsible Marketing Committee and the GDPR External Working Party, delivered by the IDM.

  • Why does Data Protection matter to marketers?
  • Personal Data
  • Profiling and alternatives to Consent
  • Individual Rights
  • Accountability and Action Planning

Course delivery details

Online: Self Study, via an always-on, always open portal, providing an engaging multimedia learning experience

Why choose Institute of Data & Marketing

Over 30 years experience as a leading awarding body for qualifications in data & digital marketing

Over 100,000 people have attended our courses

Over 15,000 marketers have earned a professional certification with us

Expenses

*50% off all Learning – only for the first 500 IDM Members who apply for this subsidy.

About provider

Institute of Data and Marketing

IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...


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Institute of Data & Marketing

DMA House
70 Margaret Street London
W1W 8SS

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