IDM Postgraduate Diploma in Digital Marketing (Virtual Classroom)

Institute of Data & Marketing
Course summary
9 days
3,475 GBP excl. VAT
Postgraduate Education
Next available date: Online delivery option may be available - Please contact provider. - Online courses
Course Dates
Online courses
Online delivery option may be available - Please contact provider.  (English)
3,475 GBP
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Course description

IDM Postgraduate Diploma in Digital Marketing (Virtual Classroom)

Develop the strategic digital planning, digital transformation and real-time automation techniques you need to confidently create customer-centric digital marketing campaigns that drive exceptional and dynamically optimised CX. Equivalent to Level 7 qualification.

Outcome / Qualification etc.

During your Postgraduate Qualification in Digital, you will learn to:

  • Understand how strategic digital planning reduces campaign costs while increasing return on investment
  • Confidently develop strategic recommendations that improve customer experiences
  • Understand how actionable and accountable integrated communications plans drive results
  • Systematically analyse and optimise campaigns to develop efficient attribution models

Training Course Content

This programme is the equivalent to a level 7 qualification, and is made up of 11 modules:

  • Module 1: Digital Enterprise
  • Module 2: Understanding the complex consumer, company and competitor contexts
  • Module 3: Developing a compelling digital marketing strategy that drives audience selection, proposition development and customer engagement
  • Module 4: Constructing and managing campaign finance
  • Module 5: Using digital channels to build brands
  • Module 6: Increasing customer insight and optimising campaign performance
  • Module 7: Using CRM systems to develop increasingly relevant customer communications
  • Module 8: Developing an integrated digital strategy
  • Module 9: Developing a digital marketing testing strategy
  • Module 10: Developing a digital transformation strategy to improve efficiency and customer experience and using marketing automation and programmatic workflows to engage with customer in real-time
  • Module 11: Exploring the near-future of digital marketing

Why choose Institute of Data & Marketing

Over 30 years experience as a leading awarding body for qualifications in data & digital marketing

Over 100,000 people have attended our courses

Over 15,000 marketers have earned a professional certification with us


The full tuition price for members is 2950 GBP. The price for non members is 3475 GBP.

About provider

Institute of Data & Marketing

Institute of Data and Marketing

IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...

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Institute of Data & Marketing

DMA House
70 Margaret Street London

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Average rating 4.3

Based on 6 reviews

Lydia B
I am halfway through the Postgraduate Diploma and I would not recommend it to anyone. The course content is made up of text only and is riddled with errors, with much of the content copy and pasted from public blogs or articles. The assignment we have been given includes stats which do not make sense and are unrealistic, making the assignment di...
Owen Cheshire Comment:
Dear Lydia, Thank you for your feedback, we take all comments very seriously to improve our service and support. On receipt of this message, we contact you via other channels to discuss your concerns. We wish to remain transparent and honest at all times, and we hope you will not hesitate to contact us again, via ask@theidm.com L...
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Rebecca Hepinstall
Even though I have worked in digital for several years, the IDM Digital Diploma helped me put a strategic framework behind my thinking and look more holistically about the full marketing mix and not just my area of expertise.
Bill Wilson
The IDM Diploma in digital marketing offers the perfect blend of strategic and tactical elements of digital marketing. I would recommend this course highly.
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