Course description
IDM Professional Diploma in Intelligent Marketing (Virtual Classroom)
This qualification is your roadmap to success in leading a team to develop and implement multichannel marketing campaigns.
Suitability - Who should attend?
- Marketing managers and aspiring marketing managers, who want to improve their results
- Professionals that want to advance their career and create an impact on their organisation’s marketing performance
- Goal-oriented people that want to master omnichannel marketing
- Professionals that want to feel confident when planning the next marketing campaign and need to achieve broad marketing planning skills
- Professionals that want to master a broader range of marketing channels
- People who want to revamp their approach to campaign planning and marketing strategy
- Managers who want to harness the power of CRM to build and deliver marketing more effectively
- Marketing professionals who want to craft a potent marketing mix with expert advice on search engine marketing, display and social media, email, content and mobile marketing
Outcome / Qualification etc.
During the Diploma in Intelligent Marketing, you will learn to:
- Understand how data underpins the effectiveness of your campaigns and the experience you give your customers.
- Implement effective customer relationship management techniques like journey planning, personas and segmentation.
- Learn to juggle the big campaign moments and your year round activity.
- Understand all the channels available to you, and how non-digital channels can work alongside digital channels.
- Select the right channels for the right audiences and campaigns.
- Develop a top level campaign strategy, and the channel strategies which feed into it.
- Analyse which channels you should continue to invest in and those you should re-consider.
- Plan your budget to make the most of 'always on' channel activity and your big campaigns.
Training Course Content
Integrated planning for omnichannel campaigns
- The power of omnichannel campaigns
- Implementing the integrated planning process
- Facilitating change for integrated planning
Profitable CRM techniques to meet your customer's needs
- Create a customer centric communications plan
- Know your customers
- Building a communications strategy
Measuring and optimising your omnichannel marketing
- Analysing your omnichannel campaign
- Transform data into insights for continuous improvement
- Using insights to influence marketing strategy
Building a comprehensive budget
- Setting the budget
- Managing the budget
- Measuring the ROI
GDPR: understanding campaign compliance
- GDPR & Consumer trust
- Accountability
- GDPR & lawful processing – consent
- GDPR & lawful processing – alternatives to consent
- Profiling under GDPR
Creating briefs that instruct and inspire
- Strategic campaign briefing
- Developing a proposition
- Evaluating creativity
Harmonising your omnichannel marketing mix
- An introduction to the marketing channel mix
- Online marketing
- Offline marketing
Supercharging your content marketing
- Developing a content strategy
- Delivering a content strategy
- Amplify, measure and optimise your content
Getting strategic on social media
- Developing a social media channel strategy
- Developing a social media campaign strategy
- Choose the right metrics to measure social success
Putting your customers at the heart of your website design
- Customer centric website strategy
- Website and campaign strategy
- Measuring the effectiveness of websites
Amplifying your emails
- Developing your email channel strategy
- Developing your email campaign strategy
- Measuring email success
Making the most of mobile marketing
- An introduction to mobile marketing strategy
- Developing a mobile marketing strategy
- Measure and test your mobile marketing activity
How to scale your search engine opportunities
- Affiliate marketing strategy
- Display marketing strategy
- Search engine marketing strategy
Mastering print mail
- Why use direct mail and how to plan it
- Why use door drop and how to plan it
- Creating your mail campaign
Course delivery details
Virtual Classroom - Day-release
6 x 1 day face-to-face instructor-led sessions via Zoom.
Why choose Institute of Data & Marketing
Over 30 years experience as a leading awarding body for qualifications in data & digital marketing
Over 100,000 people have attended our courses
Over 15,000 marketers have earned a professional certification with us
Expenses
Members: £2410 + VAT
Non-members: £2830 + VAT
About provider
Institute of Data and Marketing
IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...
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Institute of Data & Marketing
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