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Influencer Marketing

Institute of Data & Marketing
Course summary
Professional Training
1 day
450 GBP excl. VAT
Full time
London, Online courses
Course Dates
London
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Course description

Influencer Marketing

Learn how to work effectively with influencers to transform your marketing. Identify the right influencers for your brand and get the most out of influencer relations. Integrate influencer activity with your social media, PR, SEO and community channels.

Suitability - Who should attend?

This course is for those who currently work in marketing, social media or PR teams (or have responsibility for all) within an organisation and want to ensure they are up to date with current best practices and strategies.

Outcome / Qualification etc.

You will learn to:

  • Understand what Influencer Marketing is and it's many different faces
  • Recognise how Influencer Marketing fits within the marketing mix and how to find the right influencers for your brand
  • Build a compelling proposition for your influencers
  • Understand the ladder of engagement to maximise your Influencer programme
  • Appreciate the legal guidelines around Influencer Marketing
  • Define a measurement framework

Training Course Content

What is Influencer Marketing in today’s world

  • More than just a celebrity Endorsement
  • How has the online world changed the sphere of Influence
  • Understanding why it’s so powerful
  • The importance of building a relationship
  • How to make the ‘Connected Consumer’ a friend

How to find the right Influencer for your brand

  • Identify the right influencer through segmentation, targeting and positioning
  • Link an influencer back to your brand values and customer personas
  • Perform effective influencer outreach – an insight into useful tools and paid vs non-paid
  • Set your objectives – be clear about deliverables

How to get the most out of your Influencer Relations

  • Deliver a compelling proposition for your Influencers
  • How to negotiate effectively with Influencers
  • The ladder of engagement to maximise your influencers – pinpoint and scale
  • How your customers can become your influencers

Embracing Social Media to support your Influencer Strategy

  • How to integrate the Influencer Activity into your social media channels
  • The power of Communities
  • The importance of listening to your customers
  • Why brand advocates are critical to success

Integration across the marketing mix

  • The importance of creating strong content
  • Creativity is needed to make an impact
  • Influencers and PR
  • Understand the power of external link building
  • How Influencer marketing can drive SEO

What does success look like?

  • Understand the legal guidelines
  • Best practices to maximise your spend
  • When is it time to move on with a particular Influencer
  • How to measure its success

Course delivery details

Virtual Classroom: Tutor led, live, online classroom environments, find out more here: Virtual Classroom

Why choose Institute of Data & Marketing

Over 30 years experience as a leading awarding body for qualifications in data & digital marketing

Over 100,000 people have attended our courses

Over 15,000 marketers have earned a professional certification with us

Expenses

Members: £400 + VAT

Non-members: £450 + VAT

About provider

Institute of Data and Marketing

IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...


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Institute of Data & Marketing

DMA House
70 Margaret Street London
W1W 8SS

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www.theidm.com


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