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Integrated Marketing Strategy

Institute of Data & Marketing
Course summary
Professional Training
1 day
450 GBP excl. VAT
Full time
London, Online courses
Course Dates
London
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Course description

Integrated Marketing Strategy

Learn how to plan your marketing activity effectively. Understand market and customer trends in your business environment through insights and research. Gain a sustainable advantage by managing your brand across multiple channels and set measurable objectives to track your results.

Suitability - Who should attend?

This course is designed for those participants responsible for managing the marketing planning process.

Outcome / Qualification etc.

You will learn to:

  • Plan, create and implement effective strategic marketing plans
  • Understand how to develop sustainable advantage
  • Manage your brand across multiple channels
  • Integrate your strategy across on and offline channels in line with business objectives
  • Effectively measure and evaluate your outputs

Training Course Content

Understanding the business environment

  • Explore a range of tools designed to develop a clear and actionable view of market and business performance
  • Market and customer trends
  • Competitor intelligence
  • Internal resource analysis
  • The role of insight and research

Developing sustainable competitive advantage

  • Identifying unique and exploitable competencies
  • Benchmarking
  • Developing the best strategic options
  • Identifying sources of advantage

Aligning strategy with customer groups

  • Marketing segmentation
  • The role of positioning and targeting
  • Developing a core sustainable proposition and links to creative execution
  • Branding issues

Strategy development and implementation

  • Media neutral planning
  • The role of integration of on and offline channels
  • Getting the balance right between acquisition and retention
  • Channel media convergence
  • Marketing from the inside out

Measurement and control systems

  • Financial management
  • Objective setting
  • Managing lifetime value
  • Measuring integrated outputs
  • Cultural and management issues
  • Managing intermediaries

Course delivery details

Virtual Classroom: Tutor led, live, online classroom environments, find out more here: Virtual Classroom

Why choose Institute of Data & Marketing

Over 30 years experience as a leading awarding body for qualifications in data & digital marketing

Over 100,000 people have attended our courses

Over 15,000 marketers have earned a professional certification with us

Expenses

Members: £400 + VAT

Non-members: £450 + VAT

About provider

Institute of Data and Marketing

IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...


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Contact info

Institute of Data & Marketing

DMA House
70 Margaret Street London
W1W 8SS

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www.theidm.com


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