Online IDM Award in Data and Analysis - 50% off*

Institute of Data & Marketing
Course summary
12 months
495 GBP excl. VAT
Full time
Online courses
Next available date: The course is delivered online & can be started anytime. Please contact The IDM. - Online courses
Professional Training

Course description

IDM Award in Data and Analysis - Online - 50% off*

Learn how the core principles, concepts and practical applications of data and analytical techniques are used in digital and data-driven marketing

Suitability - Who should attend?

The online Data Analysis course is ideal for professionals currently employed in commercial and public sector companies across all sectors, including professional services and not for profit. Equally agencies, consultancies and suppliers servicing their data management needs will benefit by enrolling staff.

Outcome / Qualification etc.

During your Qualification in Data, you will learn to:

  • Identify the drivers of value, risk and cost in data used by the marketing department
  • Plan your organisational strategy for data collection, permissioning and management
  • Understand how data drives marketing and the impact of data quality
  • Create an effective data management strategy
  • Construct a data strategy that adheres to current and forthcoming legislation and regulation
  • Build a secure data management culture that enables marketing innovation

Training Course Content

This qualification is made up of 8 modules. You will also be required to complete one online assessment.

  • Module 1: Defining data
  • Module 2: Data quality
  • Module 3: Data management
  • Module 4: Database structures
  • Module 5: Data – preparation and mining
  • Module 6: Data – segmentation and predictive modelling
  • Module 7: Data security
  • Module 8: Data governance

Course delivery details

Online: Self Study, via an always-on, always open portal, providing an engaging multimedia learning experience

Why choose Institute of Data & Marketing

Over 30 years experience as a leading awarding body for qualifications in data & digital marketing

Over 100,000 people have attended our courses

Over 15,000 marketers have earned a professional certification with us


*50% off all Learning – only for the first 500 IDM Members who apply for this subsidy.

Members: £247 + VAT

Non-members: £495 + VAT

Enquire to become a member & benefit from the member subsidy.

About provider

Institute of Data and Marketing

IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...

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Institute of Data & Marketing

DMA House
70 Margaret Street London

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