Online IDM Award in Direct Mail - 50% off*

Institute of Data & Marketing
Course summary
12 months
295 GBP excl. VAT
Full time
Online courses
Next available date: The course is delivered online & can be started anytime. Please contact The IDM. - Online courses
Professional Training

Course description

IDM Award in Direct Mail - Online - 50% off*

Learn how to put the core principles, concepts and practical applications of direct mail into action and how to plan, develop and deliver highly targeted and personalised direct mail campaigns

Outcome / Qualification etc.

During your Qualification in Direct Mail, you will learn to:

  • Create and execute direct mail as part of an integrated marketing campaign
  • Understand the role of direct mail in the multichannel marketplace
  • Plan, create and implement a direct mail campaign from creative through to production and evaluation

Training Course Content

  • Module 1: Direct mail and its place in the media landscape
  • Module 2: Planning for direct mail
  • Module 3: Defining your customers
  • Module 4: Databases and lists
  • Module 5: Creative
  • Module 6: Production
  • Module 7: Evaluating your campaign
  • Module 8: The law and social expectation
  • Module 9: Integration
  • Module 10: Direct mail ‘Hall of Fame’

Course delivery details

Online:Self Study, via an always-on, always open portal, providing an engaging multimedia learning experience

Why choose Institute of Data & Marketing

Over 30 years experience as a leading awarding body for qualifications in data & digital marketing

Over 100,000 people have attended our courses

Over 15,000 marketers have earned a professional certification with us


*50% off all Learning – only for the first 500 IDM Members who apply for this subsidy.

Members: £147 + VAT

Non-members: £295 + VAT

Enquire to become a member & benefit from the member subsidy.

About provider

Institute of Data and Marketing

IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...

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Institute of Data & Marketing

DMA House
70 Margaret Street London

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