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PR in a Changing Digital Landscape (Virtual Classroom)

Institute of Data & Marketing
Course summary
1 day
450 GBP excl. VAT
English
Full time
Online courses
Professional Training

Course description

PR in a Changing Digital Landscape (Virtual Classroom) - 50% off*

Learn how to deliver a digital PR campaign that creates impact. Create a better story with effective content that engages a multi-channel audience. Align PR activities within your marketing mix and discover how social media will help you to engage your target audience.

You will learn to:

  • Embrace the new digital landscape for PR activity and understand why the tools available as a result of this digital explosion have never been more important
  • Deliver effective content to engage the multi-channel audience
  • Integrate digital media to work in tandem with PR to create brand advocates
  • Tell a better story through PR activity to drive media engagement and customer loyalty
  • Better align PR activities with overall marketing activity to continue to maximise its perceived value and deliver results

Suitability - Who should attend?

Marketers will learn how to better incorporate PR into their marketing campaigns and understand how the digital landscape opens up new PR opportunities that can really make a difference for a brand.

This course is for those who currently work in marketing or PR teams (or have responsibility for both) within an organisation and want to ensure they are up to date with current best practices and strategies.

Training Course Content

PR & the digital revolution

  • How do we define PR in today’s digital world?
  • Understanding why PR is such a powerful tool in the marketing mix
  • How the digital revolution has changed the landscape for PR
  • How to make the ‘connected consumer’ a friend
  • Why traditional media should not be ignored

Embracing social media to drive your PR activity

  • Who are the existing/new influencers and how do we engage with them?
  • Using social channels to build PR relationships
  • Understanding the preferred social platforms for your audience
  • The importance of listening to customers
  • Why brand advocates are critical to success

The importance of creating strong content

  • How to write content that will engage your target audience
  • How to choose the right theme
  • How to optimise content with the right keywords
  • Understanding the power of external link building
  • How PR can drive SEO

Writing a news story that gets noticed in today’s climate

  • Is a press release the only way?
  • Writing a powerful headline
  • How to structure copy
  • The ‘fool’ proof copywriting test to take away
  • 10 copywriting tricks to add clout

Delivering a digital PR campaign for maximum impact in changing digital times

  • Is creativity still as important?
  • How to optimise, socialise and publicise PR Content
  • Should experiential marketing play a part?
  • How to integrate PR and digital marketing
  • How to measure the success of digital PR
  • Ongoing measurement and evaluation?
  • PR planning/content mapping?

Course delivery details

Virtual Classroom: Tutor-led, live, online classroom environments

Why choose Institute of Data & Marketing

Over 30 years experience as a leading awarding body for qualifications in data & digital marketing

Over 100,000 people have attended our courses

Over 15,000 marketers have earned a professional certification with us

Expenses

*50% off all Learning – only for the first 500 IDM Members who apply for this subsidy.

Members: £225 + VAT

Non-members: £450 + VAT

Enquire to become a member & benefit from the member subsidy.

About provider

Institute of Data and Marketing

IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...


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Institute of Data & Marketing

DMA House
70 Margaret Street London
W1W 8SS

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