Course description
Responsible Marketing
Get a great understanding of data protection, privacy and responsible marketing. Learn how to conduct marketing in responsible & ethical ways to meet the expectations of your customers and engender real trust and loyalty.
Suitability - Who should attend?
Well-managed organisations recognise that treating privacy as a brand asset, acting responsibly and adopting strong corporate governance are really important drivers of success. Customers prefer to spend their money with organisations & brands they can trust who won’t let them down or take liberties.
This course helps you understand how organisations can behave more responsibly and comply with the law. It will help you personally to become well informed and to put positive actions into practice in your business – it will help you to become a leader in this area within your organisation.
Marketing managers or executives in data roles such as:
- Direct Marketing Managers
- CRM Managers
Outcome / Qualification etc.
The workshop will include:
- Overview of the marketer's legal obligations and consumer rights
- The changing way that consumers view their data and privacy
- Principles of responsible marketing and DMA code of conduct
- GDPR, PECR now and ePrivacy regulations arriving in 2019
- UK preference services - what they are and how should they be applied.
- How to meet consumer expectations and retain brand trust
Training Course Content
Context: the changing way that consumers view their data and privacy
- The growth of data
- How do consumers view their data and privacy?
- The keys to organisations building trust
- People still have concerns which are often valid
The law: an overview of data marketer’s legal obligations
- GDPR & The UK Data Protection Act 2018 - including consent & legitimate interests
- Electronic communications: PECR 2003
- The forthcoming ePrivacy Regulation
It’s time to make your own data work harder
- You’ll have to book to find out my top 10 tips!
Principles of responsible marketing including The DMA Code of Conduct
- What does Responsible Marketing mean?
- We will talk through some examples
UK Preference Services – what are they and how should they be applied?
- About TPS and MPS
- The DMA Code of Conduct
Using data compliantly via digital channels
- Privacy for social media marketing
- Online advertising
- The Regulators view and outlook for digital & future regulation
‘How to meet consumer expectations and retain brand trust’
- This topic is woven throughout the whole day!
Course delivery details
Virtual Classroom: Tutor-led, live, online classroom environments
The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. It lets you keep learning, wherever you are, and to connect with others, no matter the distance.
The IDM’s Virtual Classroom offers:
- An interactive classroom environment
- Peer-to-peer collaboration
- An engaging platform experience
- Practical learning through hands-on exercises
- Online access anywhere you can get an internet connection
Courses are structured in a time-friendly format consisting of three to four sessions per day, broken up into 60 to 90 minutes of learning, instead of the conventional approach of listening to lectures and notetaking.
Before starting your course, you’ll receive joining instructions outlining any technical requirements, plus a unique login link via Zoom.
Why choose Institute of Data & Marketing
Over 30 years experience as a leading awarding body for qualifications in data & digital marketing
Over 100,000 people have attended our courses
Over 15,000 marketers have earned a professional certification with us
Expenses
Members: £400 + VAT
Non-members: £450 + VAT
About provider
Institute of Data and Marketing
IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...
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Institute of Data & Marketing
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