Responsible Marketing

Institute of Data & Marketing
Course summary
Professional Training
1 day
450 GBP excl. VAT
Full time
Professional Training
Course Dates
Online courses
450 GBP
Enquire for more information

Enquire for more information

Course description

Responsible Marketing

Get a great understanding of data protection, privacy and responsible marketing. Learn how to conduct marketing in responsible & ethical ways to meet the expectations of your customers and engender real trust and loyalty.

Suitability - Who should attend?

Well-managed organisations recognise that treating privacy as a brand asset, acting responsibly and adopting strong corporate governance are really important drivers of success. Customers prefer to spend their money with organisations & brands they can trust who won’t let them down or take liberties.

This course helps you understand how organisations can behave more responsibly and comply with the law. It will help you personally to become well informed and to put positive actions into practice in your business – it will help you to become a leader in this area within your organisation.

Marketing managers or executives in data roles such as:

  • Direct Marketing Managers
  • CRM Managers

Outcome / Qualification etc.

The workshop will include:

  • Overview of the marketer's legal obligations and consumer rights
  • The changing way that consumers view their data and privacy
  • Principles of responsible marketing and DMA code of conduct
  • GDPR, PECR now and ePrivacy regulations arriving in 2019
  • UK preference services - what they are and how should they be applied.
  • How to meet consumer expectations and retain brand trust

Training Course Content

Context: the changing way that consumers view their data and privacy

  • The growth of data
  • How do consumers view their data and privacy?
  • The keys to organisations building trust
  • People still have concerns which are often valid

The law: an overview of data marketer’s legal obligations

  • GDPR & The UK Data Protection Act 2018 - including consent & legitimate interests
  • Electronic communications: PECR 2003
  • The forthcoming ePrivacy Regulation

It’s time to make your own data work harder

  • You’ll have to book to find out my top 10 tips!

Principles of responsible marketing including The DMA Code of Conduct

  • What does Responsible Marketing mean?
  • We will talk through some examples

UK Preference Services – what are they and how should they be applied?

  • About TPS and MPS
  • The DMA Code of Conduct

Using data compliantly via digital channels

  • Privacy for social media marketing
  • Online advertising
  • The Regulators view and outlook for digital & future regulation

‘How to meet consumer expectations and retain brand trust’

  • This topic is woven throughout the whole day!

Course delivery details

Virtual Classroom: Tutor-led, live, online classroom environments

The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. It lets you keep learning, wherever you are, and to connect with others, no matter the distance.

The IDM’s Virtual Classroom offers:

  • An interactive classroom environment
  • Peer-to-peer collaboration
  • An engaging platform experience
  • Practical learning through hands-on exercises
  • Online access anywhere you can get an internet connection

Courses are structured in a time-friendly format consisting of three to four sessions per day, broken up into 60 to 90 minutes of learning, instead of the conventional approach of listening to lectures and notetaking.

Before starting your course, you’ll receive joining instructions outlining any technical requirements, plus a unique login link via Zoom.

Why choose Institute of Data & Marketing

Over 30 years experience as a leading awarding body for qualifications in data & digital marketing

Over 100,000 people have attended our courses

Over 15,000 marketers have earned a professional certification with us


Members: £400 + VAT

Non-members: £450 + VAT

About provider

Institute of Data and Marketing

IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...

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Institute of Data & Marketing

DMA House
70 Margaret Street London

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