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Responsible Marketing: Privacy, Compliance and the Law

Institute of Data & Marketing
Course summary
1 day
450 GBP excl. VAT
English
Professional Training
Next available date: 29/07/2020 - Online courses
Course Dates
Online courses
29/07/2020   (English)
450 GBP
Online delivery option may be available - Please contact provider.  (English)
450 GBP

Course description

Responsible Marketing: Privacy, Compliance and the Law

Get a great understanding of data protection, privacy and responsible marketing. Learn how to conduct marketing in responsible & ethical ways to meet the expectations of your customers and engender real trust and loyalty.

Suitability - Who should attend?

Marketing managers or executives in data roles such as:

  • Direct Marketing Managers
  • CRM Managers
  • etc

Outcome / Qualification etc.

The workshop will include:

  • Overview of the marketer’s legal obligations and consumer rights
  • The changing way that consumers view their data and privacy
  • Principles of responsible marketing and DMA code of conduct
  • GDPR, PECR now and ePrivacy regulations arriving in 2019
  • UK preference services – what they are and how should they be applied.
  • How to meet consumer expectations and retain brand trust

Training Course Content

The workshop will include:

  • Context: the changing way that consumers view their data and privacy
  • The law: an overview of data marketer’s legal obligations
  • It’s time to make your own data work harder
  • Principles of responsible marketing including The DMA Code of Conduct
  • UK Preference Services – what are they and how should they be applied?
  • Using data compliantly via digital channels
  • ‘How to meet consumer expectations and retain brand trust’

Why choose Institute of Data & Marketing

Over 30 years experience as a leading awarding body for qualifications in data & digital marketing

Over 100,000 people have attended our courses

Over 15,000 marketers have earned a professional certification with us

Expenses

  • Members - £400
  • Non-Members - £450

About provider

Institute of Data & Marketing

Institute of Data and Marketing

IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...


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Contact info

Institute of Data & Marketing

DMA House
70 Margaret Street London
W1W 8SS

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www.theidm.com


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