HOME
 

Social Media: Strategy

Institute of Data & Marketing
Course summary
Professional Training
1 day
450 GBP excl. VAT
Full time
London, Online courses
Course Dates
London
Enquire for more information

Course description

Social Media: Strategy

Learn how to create a social strategy that gets results. Understand the impact of social media on engagement and the importance of planning. Discover how it contributes to successful business, and understand the importance of social content, social listening, influencers and communities.

You will learn to:

  • Understand your social media landscape
  • Build a long and short term social media plan that aligns to business objectives
  • Understand the importance of content, social listening, influencers and communities
  • Understand social media metrics and build your social media KPIs
  • Plan for the social business

Suitability - Who should attend?

This course is designed for marketers with responsibility for digital strategy, who want to harness the power of social media.

Previous delegates include:

  • Dealer Marketing Manager (Suzuki GB Plc)
  • Communications Manager (Anglia Ruskin University)
  • PR and Communications Manager (Fentons Solicitors LLP)
  • Account Manager (Coast Digital)

Understand and apply the strategies underpinning successful social campaigns in this 1-day course.

Training Course Content

An introduction to social media and engagement

  • Understand what social media marketing is and how it has developed
  • Understand the impact of social media on engagement for brands
  • Learn the importance of agile planning

Developing a social media strategy

  • Understand the importance of a social media strategy
  • Identify the types of social media campaigns
  • Gain an introduction to the 8 steps of social strategy development

Setting objectives and KPIs

  • Learn how to set SMART objectives for social media
  • Understand the different types of KPIs and how to use them for your social media activities

Social listening

  • Develop social listening to understand customer preferences and competitor actions.
  • Understand how to use the listening framework

Identifying influencers

  • Understand who your influencers are
  • Learn how to select influencers
  • Learn how to work with influencers

Course delivery details

Virtual Classroom: Tutor-led, live, online classroom environments

The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. It lets you keep learning, wherever you are, and to connect with others, no matter the distance.

The IDM’s Virtual Classroom offers:

  • An interactive classroom environment
  • Peer-to-peer collaboration
  • An engaging platform experience
  • Practical learning through hands-on exercises
  • Online access anywhere you can get an internet connection

Courses are structured in a time-friendly format consisting of three to four sessions per day, broken up into 60 to 90 minutes of learning, instead of the conventional approach of listening to lectures and notetaking.

Before starting your course, you’ll receive joining instructions outlining any technical requirements, plus a unique login link via Zoom.

Why choose Institute of Data & Marketing

Over 30 years experience as a leading awarding body for qualifications in data & digital marketing

Over 100,000 people have attended our courses

Over 15,000 marketers have earned a professional certification with us

Expenses

Members: £400 + VAT

Non-members: £450 + VAT

About provider

Institute of Data and Marketing

IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...


Read more and show all courses with this provider

Request info

Fill out your details to find out more about Social Media: Strategy.

  Contact the provider

  Get more information

  Register your interest

Country *

Contact info

Institute of Data & Marketing

DMA House
70 Margaret Street London
W1W 8SS

 Show phone number
www.theidm.com


Request information

Find out more about this Social Media: Strategy course - simply fill out your details:

Find a course for you!

  Read the course
 summary on this page

 Fill in your details and Request information

 Receive all the info you need

Find more courses here