Course description
Social Media: Tools and Tactics
Deliver results from your social media strategy. Discover the tools and processes you need to manage successful social media campaigns for your business. Learn how to measure and evaluate social activity and explore how you can innovate in social media.
You will learn to:
- Translate social media strategy into actions that get the best results for your business
- Develop social media processes that minimise effort and maximise effectiveness
- Make the most of social media tools, develop social listening, create social media content
- Measure and evaluate your social media activity
- Innovate in the social media space
Suitability - Who should attend?
The course is ideal for anyone who needs to gain a deeper understanding of the benefits and practicalities of generating content.
Enrol onto ‘Social Media: Tools and Tactics’ course and receive the ‘DMA Social Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Training Course Content
Selecting a social platform
- Understand the difference between paid, earned, and owned media
- Identify the hidden costs of social media
Building a content strategy and implementing a plan
- Learn to build a content plan
- Learn how to meet specific platform requirements
- Implementing a plan on Facebook, Twitter, Instagram and LinkedIn
Optimising your social media campaign
- Understand how to measure and optimise your social media campaigns
- Understand how to calculate social media ROI
Course delivery details
Virtual Classroom: Tutor-led, live, online classroom environments
The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. It lets you keep learning, wherever you are, and to connect with others, no matter the distance.
The IDM’s Virtual Classroom offers:
- An interactive classroom environment
- Peer-to-peer collaboration
- An engaging platform experience
- Practical learning through hands-on exercises
- Online access anywhere you can get an internet connection
Courses are structured in a time-friendly format consisting of three to four sessions per day, broken up into 60 to 90 minutes of learning, instead of the conventional approach of listening to lectures and notetaking.
Before starting your course, you’ll receive joining instructions outlining any technical requirements, plus a unique login link via Zoom.
Why choose Institute of Data & Marketing
Over 30 years experience as a leading awarding body for qualifications in data & digital marketing
Over 100,000 people have attended our courses
Over 15,000 marketers have earned a professional certification with us
Expenses
Members: £400 +VAT
Non-members: £450 + VAT
About provider
Institute of Data and Marketing
IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...
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Institute of Data & Marketing
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