The IDM Award in Digital Marketing Strategy

Institute of Data & Marketing
Course summary
Professional Training
12 months
0 GBP excl. VAT
Full time
Online courses
Course Dates
Online courses
Start anytime

Course description

The IDM Award in Digital Marketing Strategy

Drive digital traffic to your website through strategic PPC, SEO, Affiliate, Display and website activity.

Use data to underpin the effectiveness of your digital campaigns, bring together your strategic planning for your SEO, PPC, Affiliate, Display mobile and website activity.

Suitability - Who should attend?

This course is for marketing managers who want to understand more about digital marketing strategy, and digital Marketing Executives looking to step up their strategic thinking.

Training Course Content

Digital marketing planning

  • The power of omnichannel campaigns
  • Implementing the integrated planning process
  • Strategic campaign briefing
  • Defining SMART objectives

How to scale your search engine opportunities

  • Affiliate marketing strategy
  • Display marketing strategy
  • Search engine marketing strategy

Making the most of mobile marketing

  • An introduction to mobile marketing strategy
  • Developing a mobile marketing strategy
  • Measure and test your mobile marketing activity

Putting your customers at the heart of your website design

  • Customer centric website strategy
  • Website campaign strategy
  • Measuring effectiveness of websites.

Course delivery details

Online: Self Study, via an always-on, always open portal, providing an engaging multimedia learning experience.

Enjoy the flexibility of devising your own personalised study routine with our online courses, created by experienced industry practitioners, using content that is unique to the IDM.

Why choose Institute of Data & Marketing

Over 30 years experience as a leading awarding body for qualifications in data & digital marketing

Over 100,000 people have attended our courses

Over 15,000 marketers have earned a professional certification with us


Members: £212.50 + VAT

Non-members: £250 + VAT

About provider

Institute of Data and Marketing

IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...

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Institute of Data & Marketing

DMA House
70 Margaret Street London

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