The IDM Award in GDPR for Direct Mail

Institute of Data & Marketing

Course summary

Professional Training

3 months

100 GBP excl. VAT

Full time

Institute of Data & Marketing

Online courses

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Course description

The IDM Award in GDPR for Direct Mail

Discover the core facts every marketer needs to know and the advantages direct mail brings to marketers under the GDPR. Validated by the DMA

During your Qualification in the GDPR, you will learn to:

How Direct Mail fits into the GDPR
Mail's GDPR advantage
Direct Mail and cross-border campaigns
Using Direct Mail and personal data
Consent and Direct Mail
Legitimate Interests and Direct Mail
How to communicate Consent and Legitimate Interests
Special categories of data and Direct Mail
Using and selling lists - implications for Direct Mail

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Suitability - Who should attend?

The online GDPR award is ideal for professionals currently employed in commercial and public sector companies across all sectors, including professional services and not for profit. Equally agencies, consultancies and suppliers servicing their data management needs will benefit by enrolling staff.

Training Course Content

Why does Data Protection matter to marketers?

Background to the regulation – why it was needed
Scope of the GDPR
Penalties and enforcement
A review of the GDPR vs. the Data Protection Act 1998
Principles of Data Protection
GDPR scope and implementation

Personal Data

Defining Personal Data and a Data Subject
Special categories of data
How can you gain ‘Consent’ for processing personal data?
Defining Consent
New conditions for obtaining Consent

Profiling and alternatives to Consent

Defining Legitimate Interests
Conditions for Legitimate Interests
Defining Profiling under the GDPR
Legal effects of Profiling
Rules for direct marketing Profiling

Individual Rights

What specific rights do individuals have under GDPR?
The right to object and how to communicate this
What other information must you give to users?
Right to erasure
Retaining data for suppression
Right to data portability

Accountability and Action Planning

Principle of accountability
What proof of Consent is required?
Obligations of Data Processors
Data security
Appointing a Data Protection Officer
Notifications of data breaches
Cross-border campaigns and accountability
Action planning

Course delivery details

Online: Self Study, via an always-on, always open portal, providing an engaging multimedia learning experience.

Enjoy the flexibility of devising your own personalised study routine with our online courses, created by experienced industry practitioners, using content that is unique to the IDM.

Why choose Institute of Data & Marketing

Over 30 years experience as a leading awarding body for qualifications in data & digital marketing

Over 100,000 people have attended our courses

Over 15,000 marketers have earned a professional certification with us

Expenses

Members: £100 + VAT

Non-members: £100 + VAT

About provider

Institute of Data and Marketing

IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...