User Experience

Institute of Data & Marketing

Course summary

Professional Training

1 day

450 GBP excl. VAT

Full time

Institute of Data & Marketing

London, Online courses

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Course Dates

London

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Course description

User Experience

Create the best possible experiences for your web and mobile visitors. Understand your customers' needs and use these insights to optimise your design and content. Learn how to test and improve your web and mobile media using analytics tools and techniques.

You will learn to:

Better understand user experience (UX) and why it is important
Understand your customers' needs and what they value with mobile and online customer journeys
Learn how to map the customer journey and use this to identify opportunities on web and mobile
Learn how to create a better user experience through User-Centered Design (UCD) methods
Learn techniques to assess and test the user experience

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Suitability - Who should attend?

The UX course is designed for digital marketing, ecommerce, loyalty and online product specialists.

Enrol onto ‘User Experience’ course and receive the ‘DMA Data Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.

Training Course Content

Understanding your customer and usability research

Identifying user needs, behaviours, motivations and what they value in relation to online and mobile
Creating a ‘backlog’ of functionality for the project based on user stories
Preparing a benchmark document of competitors to define best and worst practice for online and mobile activity
Usability research exercise

Mapping the experience, user flows and Information Architecture

Customer journeys and journey mapping for online and mobile
Identifying top tasks for the journeys they represent
Creating user flows to illustrate the different persona needs for online and mobile
Auditing Information Architecture (IA) for your website or mobile app

User-Centered Design (UCD)

Assigning UX and design teams user stories from your backlog
Interaction and visual design
Principles of user-centered design and best practice
Responsive design
Designing for mobile: touchscreens, gestures, multiple operating systems

Wireframes and prototyping

Preparing paper “low fidelity” wireframes
Evolving coded “high fidelity” prototypes
Why prototyping makes commercial sense and wins over stakeholders
Preparing assets for prototyping

Optimising content and page composition

Defining the purpose of the page
Focus on user benefits and credibility
Headlines, language and tone of voice
Communicating the page messages

Testing the experience

Adopting a culture or constant testing and iteration
Overview of analytics tools: online, guerrilla testing, focus groups
User testing and moderation techniques
Best practice tips for website, mobile and tablet
Adding to the development schedule
Accessibility – touch on requirements

Course delivery details

Virtual Classroom: Tutor-led, live, online classroom environments

The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. It lets you keep learning, wherever you are, and to connect with others, no matter the distance.

The IDM’s Virtual Classroom offers:

An interactive classroom environment
Peer-to-peer collaboration
An engaging platform experience
Practical learning through hands-on exercises
Online access anywhere you can get an internet connection

Courses are structured in a time-friendly format consisting of three to four sessions per day, broken up into 60 to 90 minutes of learning, instead of the conventional approach of listening to lectures and notetaking.

Before starting your course, you’ll receive joining instructions outlining any technical requirements, plus a unique login link via Zoom.

Why choose Institute of Data & Marketing

Over 30 years experience as a leading awarding body for qualifications in data & digital marketing

Over 100,000 people have attended our courses

Over 15,000 marketers have earned a professional certification with us

Expenses

Members: £400 + VAT

Non-members: £450 + VAT

About provider

Institute of Data and Marketing

IDM is the trusted training partner for hundreds of leading brands, from over 30 countries. For more than 30 years they’ve trained over 100,000 delegates, helping them improve their marketing performance, from their first steps on the career ladder to...