Advanced Strategic Public Relations Management

London Business Training & Consulting
Course summary
2 weeks
5,695 GBP excl. VAT 3,417 - 5,695 GBP excl. VAT
Professional Training
Next available date: 18/10/2021 - London
Course Dates
5,695 GBP
Online courses
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3,417 GBP

Course description

Advanced Strategic Public Relations Management

By attending this course, you will creatively explore practical skills and the commercial acuity required to manage the image and reputation of organizations and brands. By contextualizing PR and communication theory, it will create a vast range of options in how you can revolutionize media strategy, bond with affinity groups and manage content.

This course will compel you to incorporate all strengths, pressing crises and past obstacles into the DNA of the organization, services or brands you are entrusted to manage. By formulating impeccable public relations campaigns, we can align corporate strategy by examining the PR to revitalize stakeholder relations, media, events and internal communications.

The course also includes site visits to organizations relevant to the course so delegates can develop an understanding of how their contemporaries function in the real-world.

The course will wrap with a summary of the key learning points, followed by an action planning exercise with a view to apply the acquired knowledge and skills immediately upon your return to work. Post-course support is also available in relation to the implementation of your action plan, up to six (6) months following course completion.

Suitability - Who should attend?

This course is suitable for:

  • Marketing and PR Communications Directors.
  • Media or Marketing Managers and PR executives.
  • Corporate Communications Team
  • C-Suite Executives

Outcome / Qualification etc.

Upon completion of this course, you will be able to:

  • Deliver targeted PR Campaigns improving the organizations image and reputation with stakeholders.
  • Champion communication and media strategy through engagement, message creation and sharing information.
  • Develop a barometer to understand and interpret stakeholder viewpoints in order to create favourable perceptions.
  • Devise solutions to endemic PR issues and crisis related responses.
  • Create a PR framework of reporting and remedial procedures to highlight and resolve concerns.
  • Implement world-class, PR best practice using ethics theory, accountability and CSR.
  • Develop a practical perspective into contemporary work practices in your field.
  • Implement an Action Plan at your workplace using the knowledge and skills acquired through the course.

Training Course Content

Managing PR Communications

  • Origin of Public Relations
  • Internal and External Communications
  • Relationship Management
  • Understanding Channels of PR

Media Relations and Press Strategy

  • Best Practice of PR
  • Dealing with Media. Editors, Opinion Holders and Journalists
  • Media Relations and Interview Techniques
  • Finding the PR Opportunities

Corporate Reputation and Stakeholder Engagement

  • Building a Reputation
  • Measuring Stakeholder Perceptions
  • Attitudinal Analysis Encouraging Receptivity
  • Excelling Corporate Image

Crisis and Issue Management

  • The Signs of crisis
  • Managing the crisis
  • Issue Management and Prioritizing
  • Resolving Conflicts

Public Relations Planning – Tools and Methodology

  • The Signs of crisis
  • Managing the crisis
  • Issue Management and Prioritizing
  • Resolving Conflicts

Ethical Framework of Public Relations

  • Public Relations, Ethics and Accountability
  • Best Practice – Complaint Handling And Regeneration
  • Integrity Through PR Insight
  • Corporate Social Responsibility Implication to PR

Site visit

  • Industrial visit to a relevant organization.
  • An insight into the internal working of companies.
  • An opportunity to learn through interaction with practising professionals.

Why choose London Business Training & Consulting

Management consultation service 

Paperless service delivery model

Flexible open course schedule

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We offer face-to-face classroom sessions as well as online training sessions through Zoom. With a vast range of scheduled courses to choose from, LBTC aims to satisfy your niche needs for management courses and more. With options of customisability, your every training need is satisfied. LBTC offers everything that helps you push the scales of your career and gain a competitive edge.

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About provider

London Business Training & Consulting

London Business Training & Consulting (LBTC) is the UK’s premier business and management training and consultancy service provider. LBTC offers 600 management training courses in sixteen (16) subject categories of durations ranging from 1-day to 11-weeks. This includes 90-minute interactive live online training courses....

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London Business Training & Consulting

One Lyric Square
W6 0NB London

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